IESE (España)
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A Service Model for Cultural Excellence
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080-EKnowledge and Communication, Service and Operations ManagementCulture, that intrinsic expression of humankind, has somehow grown remote from the general public. Arts and cultural institutions, just like their business counterparts, urgently need to find new audiences, meet changing demands and consider their business models afresh. The whole sector needs to reinvent itself, says the author. But how? Beatriz Muñoz-Seca recommends that arts and cultural institutions focus not so much on their products as on c...Starting at €8.20
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Centro Médico Virtual
Krawchuck, Fred; Nueno C.; Subirats M.; Jiménez A.; Nueno, PedroCase E-26-EEntrepreneurshipCentro Médico Virtual (CMV) is an entrepreneurial initiative designed to offer a new medical concept through the Internet, addressed to the personal needs of the Spanish-speaking population and prepared by a pool of some of the best doctors in each specialty.Starting at €8.20
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Ecology Consciousness and Green Ideology
Sison, AlejoTechnical Note TDN-105-EBusiness Ethics and Corporate Social ResponsibilityBy means of a close look at the history of ideas, this paper traces the roots of both «ecology consciousness» and «green ideology». An analysis of these two attitudes is offered, before establishing the parameters of man's proper relationship with nature, helpful to the pursuit of a sustainable socio-economic development.Starting at €8.20
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Lessons from 9/11: Operations in times of crisis
Sabrià, Frederic; Lago, Alejandro; Krawchuck, FredArticle 75533Service and Operations ManagementOn the 20th anniversary of the September 11, 2001 terrorist attacks in the United States, it’s worth revisiting how leaders responded. That story contains useful lessons for distinguishing between clear, complicated, complex and chaotic situations, and managing the associated operations challenges accordingly.Starting at €8.20
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Lecciones del 11 de septiembre: operaciones en tiempos de crisis
Sabrià, Frederic; Lago, Alejandro; Krawchuck, FredArticle 75545Service and Operations ManagementEl 20 aniversario del ataque terrorista a las Torres Gemelas invita a repasar las respuestas que adoptaron algunos líderes. Este artículo extrae de ellas lecciones útiles para distinguir distintos estados (entornos simples, complicados, complejos y caóticos) y gestionar retos operativos que plantean cada uno de ellos.Starting at €8.20
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Action Variables (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, Beatriz; Riverola, JosepTechnical Note PN-411-PBService and Operations ManagementThe technical note discusses the six action variables of a trading system: processes, capacity, flows, human resources, information system, and conflict resolution system.Starting at €8.20
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What is Social Philosophy
Sison, AlejoTechnical Note TDN-103-EBusiness Ethics and Corporate Social ResponsibilityIn the first part of the paper, Social Philosophy is distinguished from other relative fields of study, such as the Social Doctrine of the Church, Ethics or Morals, Politics and Sociology. The second part of the paper develops the organicist intuition through which man is immediately related to society.Starting at €8.20
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Human Person: Its Individual and Social Nature, The
Sison, AlejoTechnical Note TDN-104-EBusiness Ethics and Corporate Social Responsibility«Individual», «subject», «human being» and «ego» or «self» are terms often used interchangeably with that of «person»; yet none of them encompasses the content of the latter. A historical and systematic survey of the concept of «person» is carried out, before finally proposing it as the proper object of ethical study.Starting at €8.20
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Society and Sociability
Sison, AlejoTechnical Note TDN-102-EBusiness Ethics and Corporate Social ResponsibilityThis paper provides the keys for the definition of society in general and human society in particular. The problem of the origin of society is likewise dealt with from both a historical and a systematic approach.Starting at €8.20
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Un modelo de servicio para la excelencia cultural
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080Knowledge and Communication, Service and Operations ManagementLa cultura se ha alejado de la sociedad. Las instituciones culturales, al igual que las empresariales, necesitan urgentemente hallar nuevas audiencias, satisfacer los cambios en la demanda y repensar sus modelos de negocio. Según Beatriz Muñoz-Seca, todo el sector ha de reinventarse. Pero, ¿cómo? la autora recomienda no centrarse tanto en los productos como en crear experiencias más enriquecedoras para el cliente. Para ello propone la Secuencia d...Starting at €8.20