IESE (España)
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Ana Llopis (B): una carrera hacia la cima
Jiménez, Esther; Chinchilla, NuriaCase DPO-357Corporate Governance, Entrepreneurship, StrategyAna Llopis, a lo largo de los años, va tomando decisiones en diferentes momentos de su trayectoria profesional y personal. Su buen hacer y sus buenas relaciones con los headhunters la ayudan a abrir puertas hasta llegar a la presidencia del Consejo de DIA.Starting at €5.74
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Maria la Ingeniera (D)
Chinchilla, Nuria; Jiménez, EstherCase DPO-363Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementMaría llega a ocupar un puesto de alta responsabilidad. Las largas horas de trabajo y sus habilidades comunicativas le permiten conciliar su trayectoria profesional y personal, lo que la ha llevado, a lo largo del tiempo, a superar con éxito todo tipo de conflictos y tomar las decisiones más adecuadas.Starting at €5.74
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Ana Llopis (C): A Race to the Top
Jiménez, Esther; Chinchilla, NuriaCase DPO-358-ECorporate Governance, Entrepreneurship, StrategyOver the years, Ana Llopis has made decisions at different points in her professional career and personal life. Her good work and her good relationships with headhunters have helped her to open doors to become chairwoman of the Board at Dia.Starting at €5.74
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Ana Llopis (A): A Race to the Top
Jiménez, Esther; Chinchilla, NuriaCase DPO-356-ECorporate Governance, Entrepreneurship, Leadership and People ManagementOver the years, Ana Llopis has made decisions at different points in her professional career and personal life. Her good work and her good relationships with headhunters have helped her to open doors to become chairwoman of the Board at Dia.Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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María la Ingeniera (C)
Chinchilla, Nuria; Jiménez, EstherCase DPO-362Business Ethics and Corporate Social Responsibility, Knowledge and Communication, Leadership and People ManagementMaría llega a ocupar un puesto de alta responsabilidad. Las largas horas de trabajo y sus habilidades comunicativas le permiten conciliar su trayectoria profesional y personal, lo que la ha llevado, a lo largo del tiempo, a superar con éxito todo tipo de conflictos y tomar las decisiones más adecuadas.Starting at €5.74
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ViaPostal
de la Huerta J.; Nueno, PedroCase E-47EntrepreneurshipEn el verano de 2001, Luis Sans había puesto en marcha ViaPostal, un operador alternativo al servicio público de Correos. ViaPostal debía integrar eficientemente a un numeroso grupo de pequeñas empresas que prestaban servicios de distribución de cartas.Starting at €8.20
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ViaPostal (B)
de la Huerta J.; Nueno, PedroCase E-50EntrepreneurshipA finales de 2001, la joven empresa ViaPostal se enfrenta a problemas operativos propios de su lanzamiento, así como a problemas políticos derivados de competir con una empresa de propiedad estatal y a la financiación de un ambicioso proyecto.Starting at €5.74