IESE (España)
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Healthcare and Social Networks
Farré, Marçal; Valor Sabatier, JosepTechnical Note SIN-53-EInformation TechnologiesWeb 2.0 and social networks are changing the nature of communication, and healthcare is not an exception. In this report some of the experiences about peer-to-peer online groups and about online communications are explained, illustrating the changes that healthcare is living.Starting at €8.20
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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Economic Evaluation of Information Systems: Sort Hospital
Farré, Marçal; Valor Sabatier, JosepCase SI-181-EInformation TechnologiesThis case examines the evaluation of IT investments in healthcare organizations. The case is meant to serve as a basis for discussion on how these technologies impact healthcare providers, what their associated costs and benefits are, what methodologies are used to assess them and how these assessments should be weighed by decision-makers considering this type of investment.Starting at €8.20
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ViaPostal
de la Huerta J.; Nueno, PedroCase E-47EntrepreneurshipEn el verano de 2001, Luis Sans había puesto en marcha ViaPostal, un operador alternativo al servicio público de Correos. ViaPostal debía integrar eficientemente a un numeroso grupo de pequeñas empresas que prestaban servicios de distribución de cartas.Starting at €8.20
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ViaPostal (B)
de la Huerta J.; Nueno, PedroCase E-50EntrepreneurshipA finales de 2001, la joven empresa ViaPostal se enfrenta a problemas operativos propios de su lanzamiento, así como a problemas políticos derivados de competir con una empresa de propiedad estatal y a la financiación de un ambicioso proyecto.Starting at €5.74
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Los social media en el Hospital del Baix Llobregat
Farré, Marçal; Valor Sabatier, JosepCase SI-186Information Technologies, Innovation and ChangeFerrán Sánchez, gerente del hospital del Baix Llobregat (HBLL), debe tomar una decisión acerca de la propuesta de un colega sobre el uso de nuevas herramientas que permitan la interacción entre pacientes y profesionales a través de comunidades online. Como gerente de la institución, él es quien tiene el poder de impulsar una iniciativa de este tipo.Starting at €8.20
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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684-ECorporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Starting at €8.20
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HIFU en el Hospital Universitario Mútua Terrassa
Yankovic, Natalia; Ribera, Jaume; Farré, MarçalCase P-1113Service and Operations ManagementPor un lado, este caso presenta la introducción de una nueva tecnología, HIFU (high-intensity focused ultrasound), en el Hospital Universitario Mútua Terrassa. Por otro, se describen tanto el mercado objetivo y los ingresos potenciales en los sectores privado y público como las distintas reacciones de los profesionales especializados en ginecología y oncología) a la introducción de dicha tecnología.Starting at €8.20
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Glovo 1.0 - Teaching Note: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Ricart, Joan Enric; Carenzo, Mathieu; Tapia Pagès, AlbertTeaching Note SMT-130-EIn the context of the digital revolution and the mass use of Internet-connected smart devices, consumer habits have radically changed. Now, a large portion of the population is shopping from home, and customers can choose and compare products from a wider variety of options and sellers. Therefore, competition is fierce. Local businesses (e.g., restaurants) no longer only compete with the business next door, but also with other shops and restauran...Starting at €0.00
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Glovo 2.0 - Teaching Note: Pivoting to a New Business Model
Ricart, Joan Enric; Carenzo, Mathieu; Tapia Pagès, AlbertTeaching Note SMT-131-EThe last-mile food delivery market is on rise. The trend is clear, every day, more people is using a mobile application to buy (and to order food) from their mobile phone. With that, local businesses and restaurants see an opportunity to sell their products and services to a market that, until recently, was unattainable. In that context, more and more competitors are venturing in this sector, but there are a few who manage to survive. To rely in ...Starting at €0.00