IESE (España)
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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €8.20
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FC Barcelona: más que un club, más que datos
Zamora, Javier; Sastre Boquet, Isaac; Ana María ViletCase SI-206Information Technologies, Innovation and Change, StrategyA finales de la década de 2010, el Fútbol Club Barcelona se había convertido en uno de los clubs deportivos más importantes del mundo, cuyo éxito deportivo se acompañaba de unos ingresos que habían crecido a mucho en poco tiempo, rozando la cifra de los 1000 millones de euros. La organización del club había ido creciendo y adaptándose, a veces con dificultades, a la nueva realidad del fútbol, un gigantesco negocio global que ya no podía gestionar...Starting at €8.20
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Restoring Japan: Abenomics
Mas, Núria; Sastre Boquet, IsaacCase ECON-421-EEconomicsThe case presents Prime Minister Shinzo Abe, whose economic policies, nicknamed "Abenomics," aim to remedy the economic malaise Japan has suffered since the 1990s. The case then jumps back to that era and describes the circumstances that surrounded the beginning of this "lost decade" and the actions of the Japanese authorities of the time in response to it. Those actions failed to prevent stagnation, which has plagued the Japanese economy ever si...Starting at €8.20
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Search Engine Optimization (SEO)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-374-EInformation Technologies, MarketingIn the digital world, search engines are shop windows. They are an absolute necessity for giving visibility to a business. A company that does not have a top position in online search results is missing opportunities to sell to, or communicate with, potential customers. And a business that does not appear in search results might as well not exist. Search engine optimization encompasses a range of techniques aimed at improving a website's posi...Starting at €8.20
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Search Engine Marketing (SEM)
Ferrándiz, Luis; Villanueva, Julian; Simarro, Sergio; Fernández-Velilla, RosaTechnical Note MN-376-EInformation Technologies, MarketingSearch engines are shop windows, giving visibility to our products and promoting our company. Not to make good use of them is to miss an opportunity to build brand and sales. When a user conducts a search, the search engine displays the results it considers most relevant. On the one hand, it displays "organic" or "natural" results. These appear in the middle of the results page and are not paid for by the company. SEO techniques are used to optim...Starting at €8.20
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Display Campaigns
Ferrándiz, Luis; Fernández-Velilla, Rosa; Villanueva, JulianTechnical Note MN-378-EMarketingThis note aims to introduce readers to the concept of display advertising. We first define this advertising medium and then propose a conceptual framework useful in the design and implementation of a campaign. We conclude by looking at current trends in this advertising format.Starting at €8.20
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KUKA: Planning for the Future of Automation
Sachon, Marc; Sastre Boquet, IsaacCase P-1162-EInformation Technologies, Innovation and Change, Service and Operations ManagementThe case presents the main current developments in automation and industrial robotics through KUKA AG, one of the largest automation companies in the world. One of KUKA's customers - an automotive OEM - is looking to invest on automation as it expands its operations to meet growing demand, and the case opens up the debate on how should this company capture the opportunities - and prepare itself for the challenges - presented by the new generatio...Starting at €8.20
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Grupo DKV: realmente interesados en tí
Oliver, Xavier; Sastre Boquet, IsaacCase M-1343Knowledge and Communication, Marketing, StrategyEl caso describe la estrategia de Dirección por Reputación que el Grupo DKV ha estado utilizando en el mercado español. Esta estrategia de dirección ha ayudado a la compañía a establecer un posicionamiento competitivo único dentro del copado mercado de seguros de salud, consiguiendo las mejores tasas de crecimiento de la industria en los últimos años. Con la ayuda de datos exhaustivos, el caso explica cómo se desarrolló e implementó este estilo d...Starting at €8.20
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Aciturri Aeronáutica: Additive Manufacturing in the Aerospace Industry
Sachon, Marc; Sastre Boquet, IsaacCase P-1161-EInnovation and Change, Service and Operations ManagementAciturri Aeronáutica is a Tier 1 aerospace supplier serving Airbus and Boeing which is now looking at implementing additive manufacturing in its processes. The case looks at the numerous opportunities presented by this new technology for aerospace companies and manufacturing in general, but also its challenges.Starting at €8.20
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Spotify: Face the Music - Teaching Note
Vroom, Govert; Sastre Boquet, IsaacTeaching Note SMT-104-EStrategyStarting at €0.00