IESE (España)
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Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
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Taurion Inc. - Built to Cure an Incurable Disease - Teaching Note
Liechtenstein, Heinrich; Grabenwarter, UliTeaching Note FT-87-EEntrepreneurship, Finance, Innovation and ChangeTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is be...Starting at €0.00
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Taurion Inc. - Built to Cure an Incurable Disease (Entrepreneurs)
Ramírez Maz, Daniel; Liechtenstein, Heinrich; Grabenwarter, UliCase F-873-EEntrepreneurship, Finance, Innovation and ChangeTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is be...Starting at €8.20
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Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Stremersch, Stefan; Bellezza, SilviaTeaching Note MT-31-EMarketing, Service and Operations ManagementThe Caesar case is pretty flexible and lends itself easily to the debate of the following four main topics: Conjoint Analysis, Ambidextrous Organization, Brand Endorsement and Implementation. Depending on the learning objectives, the case discussion can be tailored around any of the four foci. The teaching note deals in depth with each area of discussion and provides Professors with suggestions on how to lead class discussion.Starting at €0.00
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ExQuisit IV European Private Equity Fund: To Invest or Not
Grabenwarter, Uli; Liechtenstein, HeinrichCase F-826-EFinanceThis case introduces an in-class analysis of a private placement memorandum (PPM) of a new private equity fund. Students will evaluate the PPM along the following criteria: the fund's investment strategy, past financial performance, expected returns, the size of the fund's targets, the regions and sectors, holding periods, governance issues, the fund's team and benchmark data.Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Caesar IT Services: Audio version of M-1227-E case.
Stremersch, StefanCase CONFV-4057-ECaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as \'body-shopping\'). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT project...Starting at €8.20
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Accent Equity Partners and the San Sac Deal
Kolarova, Lenka; Liechtenstein, Heinrich; Grabenwarter, UliCase F-983-EEntrepreneurship, FinanceIt was April 2019, and Niklas Sloutski, Chief Executive Officer of Accent Equity Partners, a Stockholm-based private equity firm, had just returned from a meeting with the firm's partners. The meeting in which they reviewed the firm's investment portfolio brought discussions about the implications of pursuing a possible exit from the investment in the San Sac Group, a market-leading provider of waste sorting, containment and compaction products i...Starting at €8.20
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Inspiración, divergencia, convergencia: tres pasos para tomar mejores decisiones
Stremersch, StefanArticle ART-3302Decision Analysis, MarketingEl contexto actual de incertidumbre plantea un problema estratégico tras otro. Para resolverlos, quizá recurres a los métodos habituales. Te propongo uno que funciona, basado en combinar "inspiración, divergencia y convergencia". Pruébalo y conduce tu empresa hacia mayores cotas de éxito y rentabilidad.Starting at €8.20