IESE (España)
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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The Deliberate Speech Style: Primarily a Question of Identification
Leggett, Brian O'ConnorTechnical Note DPON-128-EKnowledge and Communication, Leadership and People ManagementIt was Barack Obama's oratorical skills and his clarity of vision that brought him fame and prominence in his speech to the Democratic Party in 2004. It was here that he successfully established a link with his audience, which gave people an opportunity to identify with him. For a successful deliberate speech, identification between speaker and audience is essential and is the principal element of its success. The note also deals with other issue...Starting at €8.20
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Styles of Oratory
Leggett, Brian O'ConnorTechnical Note DPON-96-EKnowledge and Communication, Leadership and People Management¿The orator should use the plain style to instruct, the grand style to move, the intermediate style to charm¿ Although the quote from Quintilian above gives us three distinct styles, most commentators have rolled them into two: the ¿forensic¿ and the ¿grand¿ styles. The forensic style gives much of its attention to directness and the particular. Such personalities as Margaret Thatcher, Helmut Schmidt, and Al Gore are modern examples of ¿forensic...Starting at €8.20
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Infosys Technologies: Powered by Intellect, Driven by Values
Mitchell, Jordan; Velamuri, RamaCase E-81-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipThis case documents the evolution of Infosys Technologies from its humble beginnings in 1981 to its position in 2004 as one of the most admired companies in India, with revenues exceeding US$ 1 billion, profits of US$ 270 million (CAGR in revenues and profits of approximately 60% over the past 10 years), and a workforce of more than 25,000 employees. The case focuses on the values of the founders, and the extent to which these values have allowed...Starting at €8.20
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Camper: la imaginación no es cara
Mitchell, Jordan; Velamuri, RamaCase E-105EntrepreneurshipCamper es una de las marcas más conocidas dentro y fuera del país. A lo largo de sus 30 años de historia, a Camper se le conoce por sus innovadores diseños, cercanía a la subcontratación de manufactura y por el diseño interior de sus tiendas. A partir de 2005 se enfrenta a una creciente competencia por parte de multinacionales como Nike. Los alumnos tendrán que entender cómo Camper ha incorporado la creatividad e imaginación a su negocio y qué es...Starting at €8.20
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The Non-verbal Aspects of Speeches
Leggett, Brian O'ConnorTechnical Note DPON-36-ELeadership and People ManagementStudies have found that people who communicate non-verbally through active movement tend to be rated as warm, more casual, agreeable and energetic, while those who remain still are seen as logical, cold and analytic. Our audience's interpretation of our non-verbal communication is not only very important but also the largest element of the communication process. Non-verbal communication is all forms of communication other than by the use of words...Starting at €8.20
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The Art of Persuasive Communications: Excellent Public Speaking
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-EKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20
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Forensic Speaking: The Case of Margaret Thatcher: Primer Minister of Great Britain and Northern Ireland (1979-1990)
Leggett, Brian O'ConnorCase DPO-109-ELeadership and People ManagementAccording to the classical writer Quintilian, "The orator should use the plain style to instruct, the grand style to move, and the intermediate style to charm." When Margaret Thatcher became Britain's prime minister in 1979, she arrived at Downing Street with an argumentative style, authoritative manner and a whole new ideological package. Her style was built on knowing the facts, analyzing them, and then using this analysis to support her conten...Starting at €8.20
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Effective Evaluation of Spoken Communication: A checklist for evaluating speaker performance
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorTechnical Note DPON-92-EKnowledge and Communication, Leadership and People ManagementAn important part of powerful communication is developing your own ability to continuously improve as a communicator. Immediate specific feedback is necessary if you are to become a truly great speaker. Effective evaluation is an important part. As you become more skilled in evaluating others, you will become better able to ask for feedback on your own speaking.Starting at €8.20
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Pitching to Professional Investors
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-81-ELeadership and People ManagementThis is a technical note on preparing and delivering a presentation to investors for the purpose of raising capital for your business venture. The standard pitch to professional investors is a brief, well rehearsed Microsoft PowerPoint presentation that might include a demonstration or professionally produced prototype. Such meetings do not last more than an hour. This is not about entrepreneurship, development of business plans or how to market...Starting at €8.20