IESE (España)
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Proyecto Sauco
Martín Cavanna, J.; Martínez, J. L.; Guillén, F. J.Case M-1040MarketingUna ONG, que ejecuta proyectos de desarrollo en Guatemala relacionados con el mantenimiento del entorno forestal, se enfrenta a un problema de imagen y prestigio como resultado del conflicto surgido con el gerente de proyecto a quien se le acusa de deslealtad institucional. Los empleados en el proyecto defienden los buenos resultadoStarting at €8.20
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Midtown Educational Foundation
Martín Cavanna, J.; Martínez, J. L.; Guillén, F. J.Case M-1039MarketingEsta fundación dedicada a la promoción integral de jóvenes de los suburbios de Chicago, se enfrenta a un problema de crecimiento para atender la expansión de sus programas. Las necesidades de espacio llevan a buscar un nuevo edificio. Se ha de decidir entre diversas opciones. Algunas de ellas, si bien exceden la demanda actual, representan oportunidades futuras de desarrollo y permitirían obtener ingresos adicionales mediante el alquiler del espa...Starting at €8.20
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La caja ecológica (B)
Martínez, J. L.; Guillén, F. J.; Martín Cavanna, J.Case M-1035MarketingPlan comercial de una organización sin ánimo de lucro.Starting at €5.74
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La mejor campaña de promoción
Guillén, F. J.; Martínez, J. L.; Martín, J.; Chinchilla, NuriaCase FH-588Leadership and People ManagementSe describen los problemas de decisión de un Director de Comunicación ante las posibles campañas de promoción a desarrollar por una Organización No Gubernamental de Ayuda al Desarrollo, para obtener fondos con los que sostener sus programas de cooperación en países del Tercer Mundo.Starting at €8.20
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ROADLAW Case (B): Manuel Binio, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-19-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €5.74
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ROADLAW Case (A): Santiago Jover, Partner
Stein Martínez, Guido; Mehta, Kandarpkumar Harsiddhbhai; Barrachina, AlbertoCase NEG-18-ELeadership and People Management, StrategyThree partners (two professional and one strictly financial) decide to establish a boutique law firm called ROADLAW that will focus on a particular sector, with two business areas: the pharmaceutical industry and restructuring. At first, everything seems to bode well for the future of the project. A draft partnership agreement is prepared but never formally concluded. When problems arise between the two professional partners, the situation become...Starting at €8.20
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Voltium, Inc. (Portuguese Version, Brazil)
del Potro, Eloy; Stein Martínez, Guido; Pin Arboledas, José Ramón; Vázquez-Dodero de Bonifaz, Juan CarlosCase BE-173-PBBusiness Ethics and Corporate Social ResponsibilityThe manager at Voltium,a European company that was installing electricity in various parts of an African country, pondered whether it was justifiable to yield to the extortion of a local public official of the Dambo region, just as the company was about to finalize the project for the electrification of the area. This case was recognized by the European Foundation for Management Development (EFMD) as the best publication in the 2012 Case Writing ...Starting at €8.20
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Challenges for New Managers (Portuguese Version, Brazil)
Stein Martínez, GuidoTechnical Note DPON-60-PBLeadership and People ManagementBecoming a manager usually means achieving a professional and social position that brings with it certain rights and privileges other jobs cannot offer. The position gives money and rank, but more importantly it also entails obligations and responsibilities. It is important to understand that these obligations and responsibilities are the essential part of management, while money and rank are just the derived benefits. As in other professional ma...Starting at €8.20
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Effectiveness and Leadership (Portuguese Version, Brazil)
Stein Martínez, GuidoTechnical Note DPON-50-PBLeadership and People ManagementAn examination and discussion of the relationship between leadership and effectiveness, starting out from the assumption that leadership and results are bound up together. In the first place it examines the obstacles, principally related to the style of individual management, which a director must overcome to do their job effectively and in order to focus on how to maximize personal and executive effectiveness, and concludes with reflections on w...Starting at €8.20
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EVERIS: "Up-or-Out" Policies (B) (Portuguese Version, Brazil)
García Arenillas, Ricardo; Susaeta Erburu, Lourdes; Pin Arboledas, José Ramón; Stein Martínez, GuidoCase DPO-219-PBLeadership and People ManagementThe case raises the problem of the development of the professional career from a double perspective: 1) The role of the organization: utility versus perversion of HR systems: UP or OUT careers, role of the mentor and 2) The role of the candidates themselves in terms of the responsibility they assumes in key decisions, such as the choice of the type of career within the company, the decision to pursue an international career with expatriation or...Starting at €5.74