IESE (España)
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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What Lies Behind CEO Failure
Capapé, Javier; Stein, GuidoTechnical Note DPON-83-ECorporate Governance, EconomicsManagement literature has no clear answer to the question of what causes CEO dismissal. Articles published over the last 30 years in journals such as The Journal of Finance, Journal of Financial Economics, Academy of Management and Journal of Management come to opposite conclusions. The same explanatory variables have been worked through time and again: CEO origin (insider-outsider); director selection; CEO age and length of service; company typ...Starting at €8.20
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Guggenheim Museum Bilbao (A): The gestation of the project
Azua, J.; Pin Arboledas, José Ramón; Suárez Ruz, EsperanzaCase FH-644-ELeadership and People ManagementThe U.S.-based Solomon R. Guggenheim Foundation is looking for a European city to house a modern and contemporary art museum under the Guggenheim brand. The authorities in the Basque Country find out and try to contact the foundation's director in New York, Thomas Krens. The interest of the Basque public administration goes beyond the cultural sphere: it is part of an ambitious plan to attract investors with the aim of regenerating metropolitan B...Starting at €8.20
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Guggenheim Museum Bilbao (C): First Year Results
Pin Arboledas, José Ramón; Suárez Ruz, Esperanza; Azua, J.Case FH-646-ELeadership and People ManagementA continuation of Cases A and B on the Guggenheim Museum Bilbao.Starting at €5.74
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La caída de los dioses
Stein Martínez, Guido; Capapé, JavierArticle ART-1648Leadership and People ManagementLa estadística dice que durante las recesiones se despiden el doble de CEO que en un período normal. Hoy, por tanto, muchos altos ejecutivos están perdiendo su trabajo. Pero esta última ola esconde una corriente de más alcance: en las últimas décadas el mandato medio de un CEO se ha reducido a la mitad. Y lo sorprendente es que los malos resultados explican menos de la mitad de relevos. No hay unanimidad entre los expertos sobre cuáles son los v...Starting at €8.20
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How the Mighty Are Fallen
Stein Martínez, Guido; Capapé, JavierArticle ART-1648-ELeadership and People ManagementCompanies statistically dismiss twice as many CEOs in bad economic times as in good. Certainly, many senior executives have lost their jobs lately. Yet this new wave of dismissals masks a deeper trend: In the past two decades, the average tenure of a CEO has halved, and yet, in fewer than half the cases, the reason for their departure was solely because of poor performance. Experts disagree on the reasons for CEO failure, but the variables can be...Starting at €8.20
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Rappi: The Growth Dilemma
Valentí, Albert; Zunino, Diego; Panlilio, LorenzoCase M-1377-EEntrepreneurship, MarketingThe Colombian startup Rappi, an on-demand delivery platform, became the first Colombian unicorn in only 3 years from its founding. The co-founder is reflecting on how to maintain the growth trend that drove the company?s success. Rappi?s executives face choices in three areas: organic growth, expansion to other product markets, and expansion in another geographical market.Starting at €8.20
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Telefonica Czech Republic: The FREE Revolution (A)
Segarra, José Antonio; Valentí, AlbertCase M-1306-EInnovation and Change, Marketing, StrategyThe case describes the concerns facing an executive of the Moreno group of companies who is not a member of the owning family when a strategic plan he has presented to the owners is rejected. It also illustrates the role played by the owning family in the governance structure of a family firm.Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Museo Guggenheim Bilbao (A): La gestación del proyecto
Azua, J.; Pin Arboledas, José Ramón; Suárez Ruz, EsperanzaCase FH-644Leadership and People ManagementLa fundación americana Solomon R. Guggenheim está buscando una ciudad europea para instalar un museo de arte moderno y contemporáneo de la marca Guggenheim. Las autoridades vascas se enteran y tratan de contactar con el director de la misma en Nueva York: Thomas Krens. El interés de la Administración vasca va más allá de la cultura: forma parte de un ambicioso plan de regeneración del Bilbao metropolitano para atraer la inversión. Por su parte, l...Starting at €8.20