IESE (España)
-
Basel III: Toward a new financial architecture
Soley, Jorge; Rahnema Alavi, Ahmad; Cutillas, SergiTechnical Note FN-583-EFinanceBasel III, some details of which are still to be worked out, marks another step by supervisors toward a stable and solvent banking sector. The technical note focuses not only on the specific features of Basel III but also on complementary regulations. It looks at the strategic impact on the banking sector, as in many people's view Basel III heralds a "new financial architecture".Starting at €8.20
-
Banca de Inversión
de Heredia, Tomás; Cutillas, Sergi; Sánchez de León, Carlos; Soley, Jorge; Liechtenstein, HeinrichTechnical Note FN-424FinanceEsta nota proporciona una perspectiva general de los orígenes y principales actividades de la banca de inversión. Explica las diferencias que existen entre la banca de inversión y los bancos comerciales, así como también quiénes son los clientes habituales, qué instrumentos financieros usan y cómo está evolucionando para adaptarse a un cambiante marco regulador.Starting at €8.20
-
Investment Banking
de Heredia, Tomás; Cutillas, Sergi; Sánchez de León, Carlos; Soley, Jorge; Liechtenstein, HeinrichTechnical Note FN-424-EFinanceThis note provides an overview of the origins and main activities of investment banks. It explains how they differ from commercial banks, who their main customers are, what financial instruments they use, and how they are evolving to adapt to changing regulatory framework.Starting at €8.20
-
Indo dota a su red de ventas de una nueva tecnología móvil (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168Information Technologies, Innovation and Change, Knowledge and CommunicationEn 2006, el fabricante óptico Indo se planteó dar un giro a la manera de trabajar del equipo de ventas de la división de gafas. La sustitución del material físico por información "on line" permitiría a sus comerciales trabajar con mayor agilidad y disponer de información siempre actualizada. Pero el nuevo sistema podía causar reticencias entre los clientes, acostumbrados a tocar el producto, y entre los mismos comerciales, reacios a cambiar un mo...Starting at €8.20
-
Basilea III: Hacia una nueva arquitectura financiera
Soley, Jorge; Rahnema Alavi, Ahmad; Cutillas, SergiTechnical Note FN-583FinanceBasilea III, pendiente aún de concreción en algunos temas, es un paso más de los supervisores para lograr un sector financiero estable y solvente. La nota técnica no sólo se centra en las características propias de Basilea III sino también en aquellas regulaciones que la complementan. Se estudian los efectos estratégicos sobre el sector bancario ya que muchos definen al sector después de Basilea III como "una nueva arquitectura bancaria"....Starting at €8.20
-
Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
-
Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
-
Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220-EMarketingIn November 2008 the satellite pay-TV station Digital Plus was still for sale. However various factors were lowering its value, among them the loss of subscribers, excessive debt and above all, the football war.Starting at €5.74
-
The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
-
Canal Satélite Digital (B)
Comín, Marta; Nueno, José Luis; Valor Sabatier, JosepCase M-1206MarketingTras un periodo de cosniderables perdidas para ambas, en 1998 las dos plataformas de televísión digital de pago existentes en España pactaron su fusión, dado lugar a Digital +. En 2002 esta fusión se hacía realidad con algunas condiciones impuestas por el Estado. En los cinco años posteriores, el sector de la televisión de pago experimentó la entrada de nuevos competidores. En 2007, superadas las limitaciones estatales, el propietario de Digital ...Starting at €5.74