IESE (España)
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Five Keys That Will Make or Break Your Business
Kuemmerle, WalterArticle ART-2712-EEntrepreneurship, StrategyWhy do some entrepreneurial enterprises and business ideas thrive in some countries but not in others? Context, says the author, is key. Drawing on research of 51 enterprises in more than 20 countries, the author identifies five dimensions of the archetypical entrepreneurial society that increase the likelihood that ventures will be started and a higher proportion will flourish, not just growing domestically but expanding internationally. But don...Starting at €8.20
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Risk Oversight: What Every Director Should Know
Ormazabal, GaizkaArticle ART-2818-EAccounting and Control, Corporate Governance, StrategyThe public and political perception that excessive risk-taking was to blame for the global financial crisis has led to a number of legislative and regulatory actions concerning the role of the board in risk oversight. This article discusses the main factors driving the pressure on boards to oversee corporate risk and the potential consequences of this emphasis on risk oversight. The author describes how companies are responding to the higher dema...Starting at €8.20
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Variance Analysis
Ormazabal, Gaizka; Soler, EdiTechnical Note CN-226-EAccounting and ControlIn this technical note we explain how to analyze deviations from a budget. We call this procedure variance analysis. The purpose of this analysis is to better understand the sources of variation between the budget and the actual performance of a company. To illustrate the methodology, we use an example of a company in the textile industry. In the second part of the technical note, we explain how to conduct a variance analysis when there is a vari...Starting at €8.20
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Precios de transferencia
Ormazabal, Gaizka; Soler, EdiTechnical Note CN-227Accounting and ControlEn las empresas multidivisionales, es frecuente la transferencia de productos entre sus divisiones. Por ejemplo, algunas divisiones están especializadas en la fabricación de productos intermedios, que después se transfieren a otras divisiones especializadas en productos terminados. El precio que la división de fabricación cobra a otras divisiones por los productos intermedios se denomina "precio de transferencia". Aunque pueda parecer que las tra...Starting at €8.20
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The Shubert Organization: The Show Must Go On (condensed)
Beech, María Alejandra; Villanueva, Julian; González, JorgeCase M-1240-EMarketingIn January 2009, Bob Wankel sat in his office at the historic Sardi's building on 44th Street, New York, as he considered the challenges ahead: several Broadway shows were closing, and a severe economic downturn threatened future productions. Many were calling for changes in the theater industry, and the Shubert Organization (where Mr. Wankel had worked for 33 years) had recently lost its Chairman, Gerald Schoenfeld. As the firm's new President a...Starting at €8.20
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Say on Pay at Citigroup
Ormazabal, Gaizka; Kadach, IgorCase C-795-EAccounting and Control, Corporate Governance, FinanceThis case examines the failed Advisory Vote on Executive Compensation (Say on Pay) for Citigroup and Vikram Pandit in April 2012. The general objective of the case is to help students understand executive compensation packages. As specific objectives, the case is intended to help students: i) Understand the components of executive compensation packages ii) Estimate the economic value of executive compensation packages iii) ...Starting at €8.20
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Market Segmentation
González, JorgeTechnical Note MN-400-EMarketingThe consumer's needs; providing good customer service: without a doubt, these concepts expressed by Theodore Levitt (1960) almost 60 years ago are at the core of the field of marketing. Considering the customer as the focal point of all commercial efforts quickly leads us to the realization of another equally important reality, namely that a "customer," in the abstract, does not exist. There are a host of specific customers-each with their own pe...Starting at €8.20
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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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The British Parbaked Bread Ltd.
Ormazabal, Gaizka; Soler, EdiCase C-782-EAccounting and ControlFounded in 2010 by its current CEO, Alisha Balasubramanian, The British Parbaked Bread Ltd. (BPB) manufactured parbaked bread in the United Kingdom. Since the start of its operations, BPB had experienced spectacular growth. In the fiscal year 2013 the firm's sales were £13 million. Prompted by the company's rapid growth, Alisha and Li Yan Chen - the firm's CFO - had decided to implement a new information system to measure BPB's performance on a m...Starting at €8.20
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Textiles del Hogar S.L.
Vázquez- Dodero, Juan Carlos; Ormazabal, GaizkaCase ASN-40Business Ethics and Corporate Social ResponsibilityTextiles del Hogar, S.L. es una empresa catalana con más de medio siglo de historia que pasó de ser un negocio muy rentable a despertar serias dudas sobre su viabilidad, como consecuencia del declive del sector textil en el ámbito europeo. A ello se suma que, hasta la entrada de los Quesada, la empresa había sido gestionada de forma deficiente. Al hacerse cargo de la compañía, Ramón y Jorge Quesada intentan, sin éxito, encontrar una solución defi...Starting at €8.20