IESE (España)
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El Big Bank experimenta con la inteligencia artificial
Zamora, Javier; Virgili, Joaquim; Bandach, Natalia; Sastre Boquet, IsaacCase SI-203Business Ethics and Corporate Social Responsibility, Decision Analysis, Finance, Information Technologies, StrategyStarting at €8.20
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Receiving Feedback
Elghanayan, Ruben; Gallego, Sheila; Ribera, AlbertoTechnical Note DPON-140-ELeadership and People ManagementThe main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What is the ideal state to get the most out of feedback? What makes us react defensively to feedback? What happens to a person who g...Starting at €8.20
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Giving Feedback
Elghanayan, Ruben; Gallego, Sheila; Ribera, AlbertoTechnical Note DPON-148-ELeadership and People ManagementThe main objective of this technical note is to examine in depth the theoretical bases that enable a better understanding of the different reactions there are to feedback, as well as to improve the effectiveness and quality of communication in the work environment. The intention is to answer the following questions: What factors are involved in determining feedback? What is the most appropriate method to prevent the recipient reacting emotionally...Starting at €8.20
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Dar Feedback
Elghanayan, Ruben; Gallego, Sheila; Ribera, AlbertoTechnical Note DPON-148Leadership and People ManagementEl objetivo principal de la presente nota técnica es profundizar en las bases teóricas que permiten comprender mejor las diferentes reacciones que existen ante el feedback o retroalimentación, así como mejorar la efectividad y la calidad de la comunicación en el entorno laboral. Se pretende dar respuesta a las siguientes preguntas: ¿Qué factores intervienen en la deliberación de feedback? ¿Qué método es el más apropiado para prevenir reacciones e...Starting at €8.20
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El coaching de equipos
Gallego, Sheila; Ferrando, Patricia; Ribera, AlbertoTechnical Note DPON-145Knowledge and Communication, StrategyEsta nota técnica pretende describir qué es y en qué consiste el coaching de equipos: cuándo puede ser útil, qué objetivos tiene, quién es el sujeto, qué rol tiene el coach y qué diferencias hay entre esta y otras disciplinas. También cuenta con anexos relativos al concepto de "equipo": las cinco disfunciones que más obstaculizan su desarrollo, tipos de equipos y sus diferentes dinámicas de aprendizaje, las leyes sistémicas (que ayudan a mejorar ...Starting at €8.20
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Solution-Focused Coaching
Gallego, Sheila; Ortiz, Estíbalitz; Ribera, AlbertoTechnical Note DPON-147-ELeadership and People ManagementThis technical note describes solution-focused coaching, its fundamental principles, characteristics and structure. It includes sections related to the participant's readiness to receive the sessions, how change is fostered and courage is developed in this process.Starting at €8.20
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Indo dota a su red de ventas de una nueva tecnología móvil (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168Information Technologies, Innovation and Change, Knowledge and CommunicationEn 2006, el fabricante óptico Indo se planteó dar un giro a la manera de trabajar del equipo de ventas de la división de gafas. La sustitución del material físico por información "on line" permitiría a sus comerciales trabajar con mayor agilidad y disponer de información siempre actualizada. Pero el nuevo sistema podía causar reticencias entre los clientes, acostumbrados a tocar el producto, y entre los mismos comerciales, reacios a cambiar un mo...Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
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Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220-EMarketingIn November 2008 the satellite pay-TV station Digital Plus was still for sale. However various factors were lowering its value, among them the loss of subscribers, excessive debt and above all, the football war.Starting at €5.74