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IESE (España)
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Clearing the Path to Innovation
Miller, Paddy; Wedell-Wedellsborg, ThomasArticle ART-2316-EInnovation and Change, Leadership and People ManagementFostering innovation is not just about getting people to think differently. If you want to make innovation happen, you need to change the way people act or behave in their daily work. And the best way to do that is to change the environment they work in. This article will help managers take a new approach to the leadership role and think differently about how to foster innovation in their companies. The authors present five key behaviors, which t...Starting at €8.20
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Startup as a Service: The Prehype Model - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-88-EEntrepreneurship, Innovation and Change, StrategyThe case outlines how Henrik Werdelin, the founder of Prehype, launched a new model for large companies to create growth through innovation, based on the idea of "start-up as a service." The case describes Prehype's core offering, namely a predefined process for building new ventures, combining the client's internal resources with Prehype's entrepreneurial expertise. The underlying business model was aimed at providing long-term, shared-interest ...Starting at €0.00
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Indo dota a su red de ventas de una nueva tecnología móvil (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168Information Technologies, Innovation and Change, Knowledge and CommunicationEn 2006, el fabricante óptico Indo se planteó dar un giro a la manera de trabajar del equipo de ventas de la división de gafas. La sustitución del material físico por información "on line" permitiría a sus comerciales trabajar con mayor agilidad y disponer de información siempre actualizada. Pero el nuevo sistema podía causar reticencias entre los clientes, acostumbrados a tocar el producto, y entre los mismos comerciales, reacios a cambiar un mo...Starting at €8.20
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Jordan Cohen en Pfizer Works: construyendo la oficina del futuro
Wedell-Wedellsborg, Thomas; Miller, PaddyCase DPO-187Service and Operations ManagementJordan Cohen es director de Eficacia Organizativa en la importante compañía farmacéutica Pfizer. Ha establecido un sistema denominado pfizerWorks mediante el cual se externalizan tareas como la preparación de documentos Excel y PowerPoint o la investigación. En el caso se analiza su evolución a lo largo de un periodo de cinco años en el que se crea pfizerWorks partiendo de cero y se incorpora el sistema a la corporación.Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
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Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220-EMarketingIn November 2008 the satellite pay-TV station Digital Plus was still for sale. However various factors were lowering its value, among them the loss of subscribers, excessive debt and above all, the football war.Starting at €5.74
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The Apple ROKR: Fusing the Music and Wireless Industries
Comín, Marta; Valor Sabatier, Josep; Sieber, SandraCase SI-156-EInnovation and ChangeTelefónica Móviles, S.A. is deciding whether to subsidize the purchase of ROKR, a hybrid "telephone-iPod" which can be used as a normal phone, as well as for listening to music previously downloaded through a computer. The case describes the structure of the music industry and the revolution brought about by music exchange systems. It also provides material for the study of the effects of digitalization on the structure of the music sector.Starting at €8.20
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Canal Satélite Digital (B)
Comín, Marta; Nueno, José Luis; Valor Sabatier, JosepCase M-1206MarketingTras un periodo de cosniderables perdidas para ambas, en 1998 las dos plataformas de televísión digital de pago existentes en España pactaron su fusión, dado lugar a Digital +. En 2002 esta fusión se hacía realidad con algunas condiciones impuestas por el Estado. En los cinco años posteriores, el sector de la televisión de pago experimentó la entrada de nuevos competidores. En 2007, superadas las limitaciones estatales, el propietario de Digital ...Starting at €5.74
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Samsung's European Innovation Team - Teaching Note
Wedell-Wedellsborg, Thomas; Miller, PaddyTeaching Note DPOT-68-EEntrepreneurship, Innovation and Change, Knowledge and CommunicationThe case details the work of Samsung¿s Product Innovation Team in Europe, the PIT-EU, established in 2010 to fuel consumer-driven innovation (as opposed to technology-driven innovation). By 2013, projects created by the team had contributed an estimated half a billion dollars to Samsung¿s profits. The case covers the first three years of the team and shows how the founders set up their team to make success more likely. Among other topics, the cas...Starting at €0.00