IESE (España)
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Siembre creatividad y cosechará innovación
Miller, Paddy; Brankovic, AzraArticle ART-2049Innovation and ChangeEn los últimos años muchas empresas han dado pasos para formalizar la innovación a través de medidas como la creación de un departamento específico con su director correspondiente. Curiosamente, esta tendencia coincide con un periodo de crisis económica, lo que puede interpretarse como el reconocimiento cada vez más extendido de que el camino a seguir pasa por la innovación, porque a largo plazo será la que determine la posición de una empresa en...Starting at €8.20
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Building a Creative Culture for Innovation
Miller, Paddy; Brankovic, AzraArticle ART-2049-EInnovation and ChangeOver the past couple of years, many companies have been taking steps to formalize the innovation function, creating a separate innovation office and appointing a Chief Innovation Officer (CIO). Interestingly, this development coincides with a period of economic crisis, and may signal a growing recognition that the way forward is innovation, which will ultimately affect or condition a company's industry position over the long term. As companies fo...Starting at €8.20
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Coca Cola Spain: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269-EKnowledge and Communication, MarketingThe case analyzes Coca-Cola Spain's use of social media and Web 2.0 to reach audiences that are no longer tuning in to mass media. It also discusses the similarities and differences between various social media platforms and the ongoing evolution of online marketing.Starting at €8.20
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John Galliano: Defiant Success (B)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-288-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThe company Christian Dior decided to break definitively with John Galliano, accused of going on an anti-Semitic rant. A short video posted on the website of The Sun was what tipped the scale. The video stigmatized Galliano - who was famous among Hollywood celebrities and in the fashion world - as an anti-Semite. Natalie Portman, a Jewish American Oscar-winning actress, stated that she was disgusted after watching the videoStarting at €5.74
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Mike McCready and Music Xray: Business model innovation in the music industry
Brankovic, Azra; Miller, PaddyCase DPO-246-EInnovation and Change, Knowledge and Communication, StrategyThe Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.Starting at €8.20
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Santander and Formula One - Teaching Note
Villanueva, Julian; Ziskind, Julie MichelleTeaching Note MT-33-EMarketingTips and advice on teaching the Santander and Formula One caseStarting at €0.00
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Primark: £10 Ooh that's Expensive!
Ziskind, Julie Michelle; Villanueva, Julian; Nueno, José LuisCase M-1249-EMarketingOn August 5th, 2010, Paul Marchant, the CEO of the UK's wildly popular discount clothier Primark, announced a new store opening on the poor relation end of London's Oxford Street. The Primark store on the opposite end, up-scale Marble Arch, had opened in 2007 and, despite concerns about its location among higher end retailers, was now generating profits of 1.7M/ week. The newest location of this unique vender would take up an astounding 85,000 ...Starting at €8.20
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Coca Cola España: Branding 2.0
Villanueva, Julian; Ziskind, Julie Michelle; Armelini, GuillermoCase M-1269Knowledge and Communication, MarketingEl caso analiza el uso que Coca-Cola España hace de los medios de comunicación social y de la Web 2.0 para llegar a un público que ya no sintoniza con los medios de comunicación de masas. También trata el desarrollo actual del marketing online y las similitudes y diferencias que existen entre diversas plataformas de medios sociales.Starting at €8.20
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John Galliano: un éxito rebelde (A)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-287Business Ethics and Corporate Social Responsibility, Leadership and People ManagementJohn Galliano (28-11-1960) es un diseñador de moda de Gibraltar que ha ido creciendo en importancia gracias a su particular estilo. Para este diseñador, los años ochenta fueron una época de confusión. No cabe duda de que, en Dior, Galliano consiguió la libertad creativa que necesitaba.Starting at €8.20
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John Galliano: un éxito rebelde (D)
Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-290Business Ethics and Corporate Social Responsibility, Leadership and People ManagementLa continuidad sin rupturas fue la apuesta de la casa Dior para sustituir a su diseñador estrella. Dior dijo adiós a John Galliano y contrató a Bill Gaytten. Un año después, Galliano pidió disculpas y reconoció que, en el momento de lo sucedido, se encontraba muy enfermo. Se abrió un conmovedor relato sobre su dura infancia y sobre sus demonios interiores.Starting at €5.74