IESE (España)
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Fundamentos del "coaching"
Poelmans, Steven; Larburu A.Technical Note DPON-32Leadership and People ManagementEl "coaching" aparece como un proceso de aprendizaje y desarrollo que minimiza la distancia existente entre lo que la empresa es en la actualidad y lo que se quiere llegar a ser en el futuro. En esta nota técnica se describen: las tipologías de "coaching", quiénes participan en él, y el proceso para llevarlo a cabo.Starting at €8.20
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La comunicación en el proceso de "coaching"
Larburu A.; Poelmans, StevenTechnical Note DPON-67Leadership and People ManagementPara instrumentar el proceso el coach utiliza multitud de herramientas. Sin embargo, todas las técnicas, teorías y procesos que el coach aplica utilizan un medio común, la comunicación. La comunicación es una competencia fundamental de coaching. Por ello, el objetivo de esta nota técnica es profundizar sobre el proceso de comunicación y las variables que intervienen en la comunicación, así como revisar las diversas técnicas de comunicación releva...Starting at €8.20
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AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
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Aje: Selling Drinks to the Base of the Pyramid
Nueno, José Luis; Bazán, Miguel; Rodríguez, SilviaCase M-1254-EMarketingThe case study describes AJE Group's internationalization process. It analyzes its foray into the Asian market and the consumer profile in this region as opposed to the company's natural market, South America. The text describes the challenges of a family business turned multinational group: human resource management, financial management, cultural issues, and so on.Starting at €8.20
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Taurion Inc. - Built to Cure an Incurable Disease - Teaching Note
Liechtenstein, Heinrich; Grabenwarter, UliTeaching Note FT-87-EEntrepreneurship, Finance, Innovation and ChangeTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is be...Starting at €0.00
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Taurion Inc. - Built to Cure an Incurable Disease (Entrepreneurs)
Ramírez Maz, Daniel; Liechtenstein, Heinrich; Grabenwarter, UliCase F-873-EEntrepreneurship, Finance, Innovation and ChangeTaurion Inc. is a start-up company established in 2006 and based in Vienna. It specializes in researching the causes of Alzheimer's disease (AD) as well as developing diagnostic tools and targeted drugs to combat it. For several years, the founders of the company - two renowned scientists and a finance professional - have been focusing on the role of one deficient protein present in the brains of Alzheimer's patients, the tau protein, which is be...Starting at €8.20
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ExQuisit IV European Private Equity Fund: To Invest or Not
Grabenwarter, Uli; Liechtenstein, HeinrichCase F-826-EFinanceThis case introduces an in-class analysis of a private placement memorandum (PPM) of a new private equity fund. Students will evaluate the PPM along the following criteria: the fund's investment strategy, past financial performance, expected returns, the size of the fund's targets, the regions and sectors, holding periods, governance issues, the fund's team and benchmark data.Starting at €8.20
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Change Management in Coaching
Larburu A.; Poelmans, StevenTechnical Note DPON-68-ELeadership and People ManagementOne of the key skills in successful coaching is change management in third parties. Managing the changes affecting the coached party is the essential content or objective of the process: the coached party's change and learning process. To this end, we will work on the management of: 1) the real context (the day-to-day environment of the coached party, i.e., action); 2) the mental context (the perceptions the coached party constructs, based on rea...Starting at €8.20
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The Action Orientation of the Coach
Larburu A.; Poelmans, StevenTechnical Note DPON-69-ELeadership and People ManagementAgroinnovation is a European business that is part of a worldwide group that is the market leader in seed and plant protection and which produces products essential in modern agriculture. In recent years there have been two important changes: the use of new technologies in the client interface (B2B) and the move to an open-plan office. Technological change has simplified and streamlined many of our systems. They open new ways of offering services...Starting at €8.20
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Communication in Coaching
Larburu A.; Poelmans, StevenTechnical Note DPON-67-ELeadership and People ManagementWhen implementing a process, a coach uses many different tools. However, all the techniques, theories and processes the coach applies have one thing in common: communication. Communication is a fundamental skill in coaching. The aim of this note is therefore to delve into the communication process and the variables involved in communication, and to review the different communication techniques in the different phases of the coaching process: unde...Starting at €8.20