IESE (España)
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Stepping Out of the Confines of Finance
Sagnier, Pablo; Baón, LuisArticle ART-2315-EFinance, Leadership and People ManagementThe upheaval in the world of corporate finance brought on by the global financial crisis is transforming the role of the CFO, who is assuming bigger responsibilities to deal with the changes taking place inside and outside of companies. Based on a series of panel discussions held with the heads of finance from large global corporations representing various industries, the authors identify the new profiles and functions that are emerging for the n...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Embraer 1994: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1109-EService and Operations ManagementStarting at €8.20
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Embraer 2010: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1110-EService and Operations ManagementEn 1994 EMBRAER se encuentra ante una grave crisis financiera agravada por la situación del sector y de Brasil. La empresa, de capital público, es privatizada. El caso plantea la estrategia de turn-around a seguir. En Embraer 1994 permite discutir las opciones que se le abren a un fabricante de aviones en una economía emergente. En principio parecería que "este no es el tipo de producto a fabricar en Brasil". En principio solo respuestas poco con...Starting at €8.20
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What Will It Take to Repair Finance?
Campa Fernández, José Manuel; Almandoz Rios, John; Giné, Mireia; Ferraro, Fabrizio; Sagnier, Pablo; Baón, LuisDossier DOS-16-ECorporate Governance, Finance, Leadership and People Management, StrategyFinance went too fast and now we have a wreck on our hands. It’s time to fix the brakes and drive responsibly again.Starting at €15.00
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La metamorfosis del CFO
Sagnier, Pablo; Baón, LuisArticle ART-2315Finance, Leadership and People ManagementLa reorganización que viven las finanzas desde la crisis de 2008 afecta también al papel de los CFO, que están ampliando sus responsabilidades. A partir de una serie de reuniones con directores financieros de grandes empresas, los autores dibujan su nuevo perfil y funciones. El director financiero ya no solo participa en las decisiones de gasto, sino que el CEO también busca su consejo y visión, ya que su nivel de comprensión del negocio ha crec...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Finanzas: vuelve la responsabilidad
Campa Fernández, José Manuel; Almandoz Rios, John; Giné, Mireia; Ferraro, Fabrizio; Sagnier, Pablo; Baón, LuisDossier DOS-16Corporate Governance, Finance, Leadership and People Management, StrategyLas finanzas han corrido demasiado en los últimos años. Es hora de pisar el freno y volver a la conducción responsable.Starting at €15.00