IESE (España)
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Communicating corporate citizenship: MRW and corporate social responsibility (A)
Levy, Jan; Sánchez, Pablo; Rodríguez Badal, Miguel ÁngelCase DG-1375-EStrategyThis case describes the corporate social responsibility (CSR) policy of MRW, Spain's second largest express courier company, and explains how it affects the company's communication policy and business strategy. The case first briefly outlines the history of the company and fills in some background to help understand its current expansion policy. It then gives information about certain management issues that have been considered vital to the organ...Starting at €8.20
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Tony O'Reilly - Teaching Note
Levy, Jan; Miller, PaddyTeaching Note FHT-37-ELeadership and People ManagementThis case focuses on the role of the CEO and is ideally contrasted with a contemporary on O'Reilly's such as Jack Welch. The case has been written for a leadership course, either on the MBA or a short executive programme. The case is a short biographical account of the career of Tony O'Reilly, who was CEO of HJ Heinz Company from 1979 to 1997.Starting at €0.00
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The Change Management Team at Dragoons Duncan Simpson and his Globally Distributed Team
Levy, Jan; Miller, PaddyCase FH-715-ELeadership and People ManagementThe case documents the Change Management Team (CMT) at the drinks company Dragoons and focuses on the team's leader, Duncan Simpson. It describes how the team was established in January 1998 to deal with change in the company and attempts to emphasise the "special nature" of the team, and how Newsome's own unique management style shaped that special nature.Starting at €8.20
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Change management team at Dragoons Duncan Simpson and his globally distributed team - Teaching Note, The
Levy, Jan; Miller, PaddyTeaching Note FHT-38-ELeadership and People ManagementThe case documents the Change Management Team (CMT) at the drinks company Diageo and focuses on the team's leader, Duncan Newsome. It describes how the team was established in January 1998 to deal with change in the company and attempts to emphasise the "special nature" of the team, and how Newsome's own unique management style shaped that special nature.Starting at €0.00
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Embraer 1994: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1109-EService and Operations ManagementStarting at €8.20
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Embraer 2010: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1110-EService and Operations ManagementEn 1994 EMBRAER se encuentra ante una grave crisis financiera agravada por la situación del sector y de Brasil. La empresa, de capital público, es privatizada. El caso plantea la estrategia de turn-around a seguir. En Embraer 1994 permite discutir las opciones que se le abren a un fabricante de aviones en una economía emergente. En principio parecería que "este no es el tipo de producto a fabricar en Brasil". En principio solo respuestas poco con...Starting at €8.20
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El equipo de gestión del cambio de Dragoons Duncan Simpson y su equipo distribuido mundialmente
Levy, Jan; Miller, PaddyCase FH-715Leadership and People ManagementEl caso documenta el equipo de gestión del cambio de la empresa de bebidas Dragoons y se centra en el líder del equipo, Duncan Simpson. Describe cómo se creó el equipo en enero de 1998 para hacer frente al cambio en la compañía, e intenta hacer hincapié en la "especial índole" del equipo y en cómo el singular estilo de gestión de Newsome conformó esa índole especial.Starting at €8.20
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Readers Press - Roger Marshall's First 1000 Days
Levy, Jan; Miller, PaddyCase DPO-18-ELeadership and People ManagementThe case describes the changes that Roger Marshall initiated at Readers Press Services Division between 2000 and 2003. Some of his key initiatives were to recruit a new management team, thin out the organisation substantially, administer a very deep objective-setting process and establish improved lines of communication both within the Services Division (SD) and between SD and the rest of Readers Press. This case reviews his tenure in the job of ...Starting at €8.20