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Una breve introducción a los museos
Marco, Elvira; Herrero, Quionia; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-445Knowledge and Communication, Service and Operations ManagementHistóricamente, los museos europeos se desarrollaron a partir de las elites sociales, muchos tienen su origen en colecciones reales, y no se permitía la visita del público. A partir del siglo XIX comenzaron a abrir sus puertas a los visitantes y se concibieron como un instrumento para educar a las clases populares. Los museos han evolucionado en el último tercio del siglo XX de estar orientados a la conservación y almacenamiento de piezas durant...Starting at €8.20
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Museo Nacional del Prado
Marco, Elvira; Munoz-Seca, Beatriz; Riverola, JosepCase P-1095Leadership and People Management, Service and Operations ManagementEl estudio de caso analiza los cambios introducidos en el Museo del Prado a partir de la Ley 46/2003 de 25 de noviembre que lo convirtió en un organismo con autonomía financiera y de funcionamiento sentando las bases para su autofinanciación. La reorganización que ha vivido el museo, su intensa actividad expositiva, la política de asociación de las empresas al Museo mediante su programa de patrocinios, son algunos de los aspectos que se analizan...Starting at €8.20
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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A Brief Introduction to Museums
Marco, Elvira; Herrero, Quionia; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-445-EKnowledge and Communication, Service and Operations ManagementHistorically, museums in Europe were developed by the social elite, and many have their origins in royal collections which were not open to the public. However, during the nineteenth century, they began to open their doors to visitors, a move conceived as a means of helping to educate the masses. During the last third of the twentieth century, the role that museums played in society evolved: they went from being places for the display, preservati...Starting at €8.20
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El sector cultural
Herrero, Quionia; Marco, Elvira; Munoz-Seca, Beatriz; Riverola, JosepTechnical Note PN-453Economics, Service and Operations ManagementLa cultura en sí misma es una actividad económica que genera empleo e ingresos fiscales y que compra bienes y servicios. Se perfila como un campo en expansión dentro de la economía de los países industrializados donde ha crecido en los últimos años por encima del PIB con un volumen de generación de empleo superior a la media.Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Embraer 1994: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1109-EService and Operations ManagementStarting at €8.20
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Embraer 2010: from a Dream to a Global Player
Cerquinho, Fábio; Barros, Renato; Sabrià, FredericCase P-1110-EService and Operations ManagementEn 1994 EMBRAER se encuentra ante una grave crisis financiera agravada por la situación del sector y de Brasil. La empresa, de capital público, es privatizada. El caso plantea la estrategia de turn-around a seguir. En Embraer 1994 permite discutir las opciones que se le abren a un fabricante de aviones en una economía emergente. En principio parecería que "este no es el tipo de producto a fabricar en Brasil". En principio solo respuestas poco con...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74
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Museo Nacional del Prado
Marco, Elvira; Munoz-Seca, Beatriz; Riverola, JosepCase P-1095-ELeadership and People Management, Service and Operations ManagementThe case study analyzes the changes implemented by the Museo del Prado on the basis of Law 46/2003 of November 25, which gave it financial and operational autonomy and set the groundwork for its self-financing. Some of the issues discussed in this case include the museum's reorganization, its intense exhibition activity and the policy of partnerships with firms through its sponsorship program. The study also considers the new management challen...Starting at €8.20