IESE (España)
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Unconventional Monetary Policy After the Financial Crisis of 2007/2008
Mueller-Frank, ManuelCase ECON-423-EEconomicsThis case concerns the monetary response from central banks to the financial crisis of 2007-2008. We focus on the case of the U.S. The case discusses the conventional interest rate policy employed, as well as the unconventional policy of quantitative easing. It gives a summary of the objectives behind these measures and the concerns they faced at the time.Starting at €8.20
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Web Analytics: Demystifying Performance Marketing
Gallo, Iñigo; Valentí, Albert; Segarra, JavierTechnical Note MN-406-EMarketingIn this note, we provide a simple guide to assess your company's performance along the critical business phases of attracting visitors to your site, converting those visitors into customers, and having them come back. We keep concepts simple and stay away from unnecessary sophistication. Armed with this basic knowledge, you should be able to understand the principal goals, potential issues, and lines of work regarding your online presence.Starting at €8.20
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Exportflowers BV
Zantinga J.Case P-653-EService and Operations ManagementA small export company in the Dutch cut flower industry finds itself confronted with a series of demands from a large UK supermarket. Issues include channel integration and control, the types of risks encountered in this type of industry, as well as purchasing policies at an auction center and large company. The case includes a description of the Dutch Auction System as used in the flower trade. A video can be supplied through the Flower Bureau i...Starting at €8.20
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Telefónica Chequia: la revolución Free (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307Innovation and Change, Marketing, StrategyEn la parte B del caso se explica qué sucedió ocho semanas después del lanzamiento de los nuevos planes tarifarios Free: la decisión de Luis Malvido, presidente ejecutivo de Telefónica Chequia; la reacción de la competencia; la evolución del mercado y los consumidores; o las nuevas informaciones sobre la subasta, entre otras. También se exponen los primeros resultados que obtuvo Telefónica.Starting at €5.74
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Industrias Palex (B)
Ribera, Jaume; Zantinga J.Case P-807-EService and Operations ManagementFor abstract see Industrias Palex (A) for the posing of the problems. This case describes the application of a just-in-time (JIT) system to a line of medical products. In addition, it discusses the application of KIT and the reduction of time spent outside of the production line, especially buying and production planning.Starting at €5.74
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The Turkish Lira Crisis of 2018
Mueller-Frank, ManuelCase ECON-422-EEconomicsThe paper describes the main internal and external events leading up to the devaluation of the Turkish Lira in 2018.Starting at €8.20
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Telefonica Czech Republic: The Free Revolution (B)
Segarra, José Antonio; Valentí, AlbertCase M-1307-EInnovation and Change, Marketing, StrategyPart B of the case describes what happened eight weeks after the launch of the new Free pricing plans: the decision made by Luis Malvido, CEO of Telefónica Czech Republic; the competition's reaction; the evolution of the market and consumers; new information on the auction, etc. It also presents Telefónica's initial results.Starting at €5.74
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Industrias Palex (A)
Ribera, Jaume; Zantinga J.Case P-805Service and Operations ManagementEvalúa la aplicación de un sistema just-in-time (JIT) a una línea de productos médicos. Temas a discutir incluyen: Lay-out, Kan-Ban's, Nivelación de la producción, Polivalencia de operarios y la aplicación de técnicas SMED.Starting at €8.20
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Applying Student Mac Lindo(R) to a Transportation Project
Zantinga J.Technical Note PN-289-EService and Operations ManagementThe note explains the use of Lindo Linear Program, Apple Macintosh version, and how the cost of a fairly complex transport assignment can be minimized.Starting at €8.20
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Note on the General Trading Companies in Spain
Zantinga J.Technical Note PN-290-EService and Operations ManagementThe note describes the functions of a general trading company as well as the buyers and suppliers of its services, and evaluates the major firms in the industry with a special emphasis on Spain.Starting at €8.20