IESE (España)
- Case
GK: Building Businesses in India
Collection: IESE (España)Ref.: E-155-EPublished: Nov 29, 2012Reviewed: Oct 1, 2013Format: PDFPages: 13Language: English - Case
The Challenge of Multichannel Marketing Management
Collection: IESE (España)Ref.: M-1346-EPublished: Sep 6, 2016Format: PDFPages: 7Language: English - Case
El reto de la gestión de marketing multicanal
Collection: IESE (España)Ref.: M-1346Published: Sep 6, 2016Format: PDFPages: 7Language: Spanish - Case
Estrategia omnicanal de Media Markt (A)
Collection: IESE (España)Ref.: M-1347Published: Sep 6, 2016Format: PDFPages: 4Language: Spanish - Case
Aparkalo (B): Revised Business Plan
Collection: IESE (España)Ref.: E-209-EPublished: Jul 31, 2020Format: PDFPages: 37Language: English - Case
Aparkalo (C): Normal Crisis or Sudden Death
Collection: IESE (España)Ref.: E-210-EPublished: Jul 31, 2020Format: PDFPages: 2Language: English - Case
Media Markt's Omnichannel Strategy (A)
Collection: IESE (España)Ref.: M-1347-EPublished: Sep 6, 2016Format: PDFPages: 3Language: English - Article
Estrategias para atraer inversores
Collection: IESE (España)Ref.: ART-1604Published: Dec 15, 2009Format: PDFPages: 8Language: Spanish - Article
An Ethical Approach to Crisis Management
Collection: IESE (España)Ref.: ART-2272-EPublished: Dec 18, 2012Format: PDFPages: 8Language: English - Teaching Note
Aparkalo (A), (B) & (C) - Teaching Note
Collection: IESE (España)Ref.: ET-54-EPublished: Jul 31, 2020Format: PDFPages: 8Language: English