IESE (España)
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How Big Data, AI and Blockchain Are Changing Finance
Giné, Mireia; Antón, MiguelArticle ART-3200-EFinance, Information TechnologiesThe marriage of finance and technology has given rise to new players that are transforming the financial industry. Many of these fintech firms deliver more economical, flexible, user-friendly services, disintermediating financial services and capturing a considerable part of traditional banks' market share. The days of banks serving as the only access point to the financial system are over. Instead, new technologies are ushering in new forms of a...Starting at €8.20
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Las ventajas de dar voz y voto a los accionistas
Giné, MireiaArticle ART-2313Corporate Governance, FinanceA raíz de la crisis financiera, el activismo de los accionistas ha crecido en todo el mundo. Uno de los hitos de este movimiento es el voto consultivo sobre la remuneración de los directivos. Además de dar voz a los accionistas en las juntas generales, obliga a los consejos de administración a informar de sus paquetes salariales, cuando no a revisarlos por completo. De hecho, ha habido casos muy sonados de grandes bancos que han visto rechazados ...Starting at €8.20
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The Real Value of Say-on-Pay
Giné, MireiaArticle ART-2313-ECorporate Governance, FinanceIn light of the financial crisis, shareholder activism is growing around the globe, leading to Say-on-Pay policies, which give shareholders the opportunity to voice their opinions on executive pay, and put pressure on boards to justify and explain pay packages more clearly to shareholders, if not redesign them completely. In several high-profile cases, large companies have failed to obtain approval of pay packages for their CEOs due to such activ...Starting at €8.20
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The Challenge of Multichannel Marketing Management
Clemares, Fuencisla; Nueno, José LuisCase M-1346-EMarketing, StrategyIt had been five years since Jordi Catalá, the founder and CEO of Sleeping (a manufacturer and distributor of sleep-related products and bedding), had launched his company's online channel. E-commerce now accounted for 10% of total sales and was about to reach breakeven in terms of the income statement. Tension between the traditional and online marketing teams was high, and Jordi felt like they were unable to work together and take advantage of ...Starting at €8.20
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El reto de la gestión de marketing multicanal
Clemares, Fuencisla; Nueno, José LuisCase M-1346Marketing, StrategyJordi Catalá, fundador y director general de Sleeping (fabricante y distribuidor de productos de descanso y ropa de cama), había lanzado un canal de venta online hacía ya 5 años. El e commerce representaba el 10% de la actividad total de la compañía y estaba cerca de alcanzar el punto de equilibrio en términos de cuenta de resultados. La tensión entre los equipos de Marketing que lanzaban campañas tradicionales y los del canal online era cada vez...Starting at €8.20
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Estrategia omnicanal de Media Markt (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347Marketing, Service and Operations Management, StrategyEl lanzamiento del canal online obligó a Media Markt a replantearse su política de precios y su estrategia promocional. En el mundo digital, los distribuidores tradicionales competían también con pure players del ámbito online de bajo coste que utilizaban estrategias de precios muy agresivas, por lo que, para ser competitivo, el canal online requería aplicar una estrategia de bajo margen y precios bajos. El consumidor era multicanal, y se moví...Starting at €8.20
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Media Markt's Omnichannel Strategy (A)
Clemares, Fuencisla; Nueno, José LuisCase M-1347-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €8.20
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The Payments System
Antón, Miguel; Giné, MireiaTechnical Note FN-648-EFinancePayment systems are necessary for the correct functioning of any modern economy, providing individuals, merchants and firms with the means for making and receiving payments, clearing and settlement.Starting at €8.20
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El impacto del 'big data', la inteligencia artificial y el 'blockchain' en las finanzas
Giné, Mireia; Antón, MiguelArticle ART-3200Finance, Information TechnologiesEl maridaje entre finanzas y tecnología ha dado lugar a nuevos actores que están transformando el sector. Se conocen como fintech y prometen servicios financieros más económicos y flexibles tanto para el consumidor final como para las empresas de todos los sectores. Adiós a los bancos como único punto de acceso al sistema financiero, hola a nuevos mecanismos de financiación asequible, medios de pago más rápidos y eficientes e incluso una mejor re...Starting at €8.20
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Media Markt's Omnichannel Strategy (B)
Clemares, Fuencisla; Nueno, José LuisCase M-1348-EMarketing, Service and Operations Management, StrategyThe launch of its online channel made Media Markt reconsider its pricing policy and promotional strategy. In the digital world, traditional distributors also competed with purely online low-cost players with very aggressive pricing strategies. In order to be competitive, the online channel required a strategy of low margins and low prices. The challenge was that consumers were multichannel and constantly moved back and forth between the website a...Starting at €5.74