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IESE (España)
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Manufacturas Riaño, S.A. (A)
Mata A.; Pin Arboledas, José RamónCase FH-327Leadership and People ManagementLa empresa contrata un nuevo director general. Éste no se aclara con el director de fábrica y contrata uno nuevo mediante un «head hunter». ¿Qué instrucciones le debería dar? ¿Qué consecuencias previsibles de choque tendrán el nuevo y el antiguo? ¿Cómo intentar resolverlas?Starting at €8.20
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Manufacturas Riaño, S.A. (B)
Mata A.; Pin Arboledas, José RamónCase FH-328Leadership and People ManagementLa empresa contrata un nuevo director general. Este no se aclara con el director de fábrica y contrata uno nuevo mediante un «head hunter». ¿Qué instrucciones le debería dar? ¿Qué consecuencias previsibles de choque tendrán el nuevo y el antiguo? ¿Cómo intentar resolverlas?Starting at €5.74
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Global Marketing Costa, S.A. (A)
Joachimsthaler, Erich A.; Pryce A. H.Case M-762-EMarketingThis case deals with a sales force problem in the timeshare industry.Starting at €8.20
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Global Marketing Costa, S.A. (C)
Joachimsthaler, Erich A.; Pryce A. H.Case M-764-EMarketingThis is the sequel case of (A) and (B). It defines a specific marketing problem.Starting at €5.74
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Nota sobre el sector europeo de la multipropiedad
Joachimsthaler, Erich A.; Pryce A. H.Technical Note MN-224MarketingLa multipropiedad es uno de los sectores del mercado de viajes y vacaciones que está experimentando un crecimiento más rápido, especialmente en Europa. Es un sector relativamente fragmentado, que está consiguiendo desprenderse de su mala imagen de "promotores sin ley" y que está abandonando el terreno de las inversiones inmobiliarias para introducirse en el mercado de las vacaciones.Starting at €8.20
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Manufacturas Riaño, S.A. (C)
Mata A.; Pin Arboledas, José RamónCase FH-329Leadership and People ManagementLa empresa contrata un nuevo director general. Este no se aclara con el director de fábrica y contrata uno nuevo mediante un «head hunter». ¿Qué instrucciones le debería dar? ¿Qué consecuencias previsibles de choque tendrán el nuevo y el antiguo? ¿Cómo intentar resolverlas?Starting at €5.74
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Manufacturas Riaño, S.A. (C)
Mata A.; Pin Arboledas, José RamónCase FH-329-ELeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €5.74
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Manufacturas Riaño, S.A. (B)
Mata A.; Pin Arboledas, José RamónCase FH-328-ELeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €5.74
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A Note on the European Timeshare Industry
Joachimsthaler, Erich A.; Pryce A. H.Technical Note MN-224-EMarketingTimeshare is one of the fastest growing sectors of the travel and holiday market, particularly in Europe. It is relatively fragmented industry, now shaking off its bad "cowboy developers" image and moving firmly away from the property investment arena into the holiday market.Starting at €8.20
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Manufacturas Riaño, S.A. (A) (Portuguese Version, Brazil)
Mata A.; Pin Arboledas, José RamónCase FH-327-PBLeadership and People ManagementThe company has hired a new managing director, who does not see eye to eye with the plant manager and hires a new one through a headhunter. What instructions should be given? What are the foreseeable consequences of the conflict between the old one and the new one? How can these problems be solved?Starting at €8.20