IESE (España)
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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HR Analytics at Barney - Teaching Note
Alegre, InésTeaching Note ADT-42-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products is a multinational company based in Johannesburg, South Africa. The company's performance has got worse in the past couple of years and the different departments blame each other. A board meeting is taking place and the HR manager suggests that the decrease in performance might be due to employee demotivation and stress. The other board members tell the HR manager to provide data to back up his suggestion. The HR manager ...Starting at €0.00
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EDecision AnalysisThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Starting at €8.20
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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El grupo tecnologística
Domingo, A.; Farrán, JuanCase M-917MarketingEl grupo Pirelli, Chase Gemina y la multinacional de capital riesgo Schroeder, han formado un grupo logístico al que han traspasado las empresas del sector de la distribución y logística de las que eran propietarios en la actualidad. Pirelli aporta el grupo Fintrasporti, que realizaba la función logística para su propietario y otros clientes; Schroeder y Gemina el GLE, dentro del cual están empresas como Astro, SGD o Logiman. Con ello han formado...Starting at €8.20
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Danzas Francia: Almacenaje y distribución europea
Domingo, A.; Farrán, JuanCase M-910MarketingSituación actual de la subcontratación de las funciones logísticas en Europa. Exposición de los motivos que habitualmente provocan el recurso a este tipo de organizaciones según los clientes (industriales o comerciales). Servicios ofrecidos por las organizaciones logísticas. Descripción de la evolución del grupo Danzas (objetivos, estrategias, medidas concretas) en los primeros cinco años de la década de los noventa. Descripción concreta de la or...Starting at €8.20
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Astro - Schwarzkopf
Domingo, A.; Farrán, JuanCase M-886MarketingSchwarzkopf es una empresa alemana de productos de peluquería que posee fábricas en varios países de Europa, entre ellos Italia, donde, además, la distribución se está realizando a través de Astro, una empresa especializada. Los cambios políticos del año 1989 motivaron en Schwarzkopf la decisión de invertir en la antigua Alemania del Este, instalando una nueva fábrica que permitía centralizar la producción aprovechando las nuevas posibilidades de...Starting at €8.20