IESE (España)
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The Twin Pillars of Effective Leadership
Leggett, Brian O'Connor; Neill, ConorArticle ART-1820-EKnowledge and Communication, Leadership and People ManagementDuring periods of crisis or disenchantment, charismatic leaders emerge because they offer an alternative to the uncertainty of the times. Such was the case in the 1980s with Ronald Reagan, whose clear message and emotional style held across-the-board appeal and provided a sense of certainty after years of political and social turbulence. Using case studies of prominent leaders of the past 50 years, the authors explore the keys of effective leader...Starting at €8.20
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Creating Bold Innovation in Mature Markets
Cooper, Robert G.Article ART-2150-EInnovation and ChangeFor many firms operating in mature markets, there are only so many sources of growth open to them, which is why launching unique, superior products with a compelling value proposition is so vital. Yet company surveys show that bold innovation is down, while improvements and modifications to existing products are up. This only serves to maintain existing market share, rather than grow it. To succeed in bigger, bolder innovation, five vectors need ...Starting at €8.20
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The Art of Persuasive Communications: Excellent Public Speaking
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-88-EKnowledge and Communication, Leadership and People ManagementA leader is someone who sees a change that is required in the world and brings together the resources to achieve that change. In my world, the most important resources are people. I will discuss the five components of powerful persuasive speaking and three models of deliberate practice that will allow you to become a powerful speaker and move people to action.Starting at €8.20
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Effective Evaluation of Spoken Communication: A checklist for evaluating speaker performance
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorTechnical Note DPON-92-EKnowledge and Communication, Leadership and People ManagementAn important part of powerful communication is developing your own ability to continuously improve as a communicator. Immediate specific feedback is necessary if you are to become a truly great speaker. Effective evaluation is an important part. As you become more skilled in evaluating others, you will become better able to ask for feedback on your own speaking.Starting at €8.20
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Pitching to Professional Investors
Neill, Conor; Leggett, Brian O'ConnorTechnical Note DPON-81-ELeadership and People ManagementThis is a technical note on preparing and delivering a presentation to investors for the purpose of raising capital for your business venture. The standard pitch to professional investors is a brief, well rehearsed Microsoft PowerPoint presentation that might include a demonstration or professionally produced prototype. Such meetings do not last more than an hour. This is not about entrepreneurship, development of business plans or how to market...Starting at €8.20
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El grupo tecnologística
Domingo, A.; Farrán, JuanCase M-917MarketingEl grupo Pirelli, Chase Gemina y la multinacional de capital riesgo Schroeder, han formado un grupo logístico al que han traspasado las empresas del sector de la distribución y logística de las que eran propietarios en la actualidad. Pirelli aporta el grupo Fintrasporti, que realizaba la función logística para su propietario y otros clientes; Schroeder y Gemina el GLE, dentro del cual están empresas como Astro, SGD o Logiman. Con ello han formado...Starting at €8.20
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Danzas Francia: Almacenaje y distribución europea
Domingo, A.; Farrán, JuanCase M-910MarketingSituación actual de la subcontratación de las funciones logísticas en Europa. Exposición de los motivos que habitualmente provocan el recurso a este tipo de organizaciones según los clientes (industriales o comerciales). Servicios ofrecidos por las organizaciones logísticas. Descripción de la evolución del grupo Danzas (objetivos, estrategias, medidas concretas) en los primeros cinco años de la década de los noventa. Descripción concreta de la or...Starting at €8.20
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Astro - Schwarzkopf
Domingo, A.; Farrán, JuanCase M-886MarketingSchwarzkopf es una empresa alemana de productos de peluquería que posee fábricas en varios países de Europa, entre ellos Italia, donde, además, la distribución se está realizando a través de Astro, una empresa especializada. Los cambios políticos del año 1989 motivaron en Schwarzkopf la decisión de invertir en la antigua Alemania del Este, instalando una nueva fábrica que permitía centralizar la producción aprovechando las nuevas posibilidades de...Starting at €8.20