IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Eficacia de la comunicación publicitaria en televisión: El zapping activo y zapping pasivo
Collection: IESE (España)Ref.: MN-315Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 9Language: Spanish - Case
Boeing 737 MAX: ¿La seguridad, lo primero
Collection: IESE (España)Ref.: DPO-739Published: Mar 19, 2021Format: PDFPages: 29Language: Spanish - Case
Chick-fil-A: Sandwiches and cultural wars (B)
Collection: IESE (España)Ref.: DPO-736-EPublished: Mar 16, 2021Format: PDFPages: 10Language: English - Case
The Dragonfly Project: Team G: The Chinese Embassy to the United States
Collection: IESE (España)Ref.: DPO-793-EPublished: Sep 22, 2022Format: PDFPages: 1Language: English - Case
Campuses as "Hunting Grounds": Documenting the Sex Assault Crisis at American Universities
Collection: IESE (España)Ref.: DPO-784-EPublished: Sep 22, 2022Format: PDFPages: 23Language: English - Case
The Dragonfly Project: Team C: Google Employees
Collection: IESE (España)Ref.: DPO-789-EPublished: Sep 22, 2022Format: PDFPages: 1Language: English - Case
GdL (Giocattolo di Legno), SpA (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: C-742-PBPublished: Sep 13, 2010Reviewed: Jul 22, 2016Format: PDFPages: 7Language: Portuguese Brasil - Case
Disney World and the Alligators (A) (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: DPO-737-PBPublished: Mar 16, 2021Format: PDFPages: 17Language: Portuguese Brasil - Teaching Note
Chick-fil-A: Sandwiches and Culture Wars (A and B) - Teaching Note
Collection: IESE (España)Ref.: DPOT-115-EPublished: May 5, 2022Format: PDFPages: 8Language: English