IESE (España)
- Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Eficacia de la comunicación publicitaria en televisión: El zapping activo y zapping pasivo
Collection: IESE (España)Ref.: MN-315Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 9Language: Spanish - Dossier
The Power of Global Thinking
Collection: IESE (España)Ref.: DOS-5-EPublished: Jun 15, 2010Format: PDFPages: 33Language: English - Case
AéroTec Systèmes y la carrera del turismo espacial
Collection: IESE (España)Ref.: M-1395Published: Oct 21, 2022Format: PDFPages: 12Language: Spanish - Article
Discovering What Makes Your Employees Tick
Collection: IESE (España)Ref.: ART-1786-EPublished: Jun 15, 2010Format: PDFPages: 8Language: English -
Principles of Marketing: (1) Marketing Fundamentals
Collection: IESE (España)Ref.: MNO-2-EPublished: Apr 12, 2021Format: SCORMDuration:Language: EnglishInclude:Other supplements -
Principles of Marketing: (2) Product, Pricing & Channel Design
Collection: IESE (España)Ref.: MNO-3-EPublished: Apr 6, 2021Format: SCORMDuration:Language: EnglishInclude:Other supplements - Article
El difícil arte de regular el uso de las redes
Collection: IESE (España)Ref.: ART-1967Published: Jun 15, 2011Format: PDFPages: 8Language: Spanish - Article
Resortes emocionales que cautivarán a su cliente
Collection: IESE (España)Ref.: ART-1971Published: Jun 15, 2011Format: PDFPages: 8Language: Spanish - Article
Emotional Cues That Work Magic on Customers
Collection: IESE (España)Ref.: ART-1971-EPublished: Jun 15, 2011Format: PDFPages: 8Language: English