IESE (España)
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Descentralizar es lo central
Malone, Thomas W.Article ART-1647Information TechnologiesLas nuevas tecnologías y formas de comunicación dan cada vez más poder a los empleados y, con ello, flexibilizan las estructuras de las jerarquías corporativas. Con el telón de fondo de la crisis económica mundial, el profesor Thomas W. Malone explica que esta tendencia llevará a un nuevo modelo de gestión bautizado como coordinar y fomentar. Consiste en coordinar las actividades desarrolladas en el seno de la empresa y las relaciones entre ell...Starting at €8.20
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Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase P-1137-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Roche: The Investment Decision Dilemma
Serrano, Alejandro; Kraiselburd, SantiagoCase P-1171-EFinance, Service and Operations ManagementIn 2015, Roche launched an internal improvement program aimed at reducing the cost of its products, with an emphasis on manufacturing costs. Paul de Wit, the group head in charge of product supply-chain management, was assigned the task of figuring out the appropriate production batch size for each product, with the help of two representatives from the financial and supply-chain management departments. They tested three different approaches on a ...Starting at €8.20
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Mercadona and the Challenge of 2020
Serrano, Alejandro; Girbal, AlbertCase P-1176-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €8.20
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCase P-1183-EService and Operations ManagementFiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due...Starting at €8.20
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Camping Alto Castejón
Ariño, Africa; Santomá, Javier; Vázquez- Dodero, Juan Carlos; Gallo Ll.Case ASN-21Decision Analysis, StrategyDos consultores deciden hacer una inversión en un Camping del Valle de Benasque (Alto Castejón) pensando que sería un buen negocio, las cosas empiezan a ir mal cuando el dueño del camping no hace las inversiones debidas, y pone trabas a que se estudien a fondo los números. Esto plantea decisiones que se deben tomar para mejorar la gestión.Starting at €8.20
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Alianzas para la internacionalizacion de Freixenet
Ariño, Africa; Gallo Ll.Case DG-1300StrategyEl 14 de octubre de 1999 estaban reunidos en pequeño comité algunos de los más altos directivos de Freixenet intentando decidir cómo enfocar las expansiones por nuevos mercados. Todos ellos llevaban ya tiempo en la empresa y eran testigos, e incluso "culpables", de la exitosa carrera internacional de la compañía. Sentados ahí decidieron que lo mejor era hacer un pequeño repaso de la trayectoria ya marcada para decidir cuál sería el mejor plan de ...Starting at €8.20
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Las alianzas de Fagor Electrodomésticos (A)
Ariño, Africa; Gallo Ll.Case DG-1301StrategyA finales de 1999 el equipo directivo de Fagor Electrodomésticos (FED) evaluaba su experiencia en la colaboración con socios a través de alianzas. Elemento clave en la expansión internacional de la empresa, estas alianzas estaban planteando problemas. Los directivos de FED debían tomar decisiones al respecto. También pretendían aprender de la experiencia para el futuro.Starting at €8.20
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Chupa Chups: alliance know-how
Gallo Ll.; Ariño, Africa; García, Eduardo; Valdés, Ana; López, C.Case DG-1307-EStrategyChupa Chups was the name given to Granja Asturias S.A. in 1964. After Enric Bernat purchased the company's equity, the goal he set was to sell the lollypops all over the world so that the company could manufacture large volumes and benefit from major economies of scale. After a brief explanation of the company's background, this case focuses on analyzing the first stages of Chupa Chups' international expansion through strategic alliances or coope...Starting at €8.20
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Andersen Consulting - Addendum to strategy consulting in Europe, 1997
Rodríguez-Llauder, María Dolores; Gallo Ll.; Vilà, JoaquimCase DG-1270-EStrategyBrief description of the profile of this strategy consulting company, covering the following aspects: historical developments, current position in the industry, basic strategic choices, basic organizational design, performance measures and current company challenges. Intended to be used as a complementary material to the industry case DG-1194-E Strategy consulting in Europe - 1997.Starting at €8.20