IESE (España)
-
Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
-
Volkswagen Navarra, 8th Collective Agreement (C): Latest negotiations
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-328-EEconomics, Leadership and People ManagementAfter more than eight months without the negotiating parties managing to reach an agreement, the unions decided to call in their German counterpart to help find a solution and make the parent company aware of why it had not been possible to reach an agreement in Spain. On the other hand, in response to the drawn out nature of the negotiating period, the management from Wolfsburg contacted Patrick and Carlos to find out what was causing the lack o...Starting at €5.74
-
Volkswagen Navarra, 8th Collective Agreement (A): An agreement for the future
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónCase DPO-326-EEconomics, Leadership and People ManagementIn September 2012, Carlos Escobar, director of human resources for the Volkswagen plant in Navarra (hereafter, VW Navarra), was sitting in his office reading the mail that his secretary left him on his desk each morning. That day, the first letter in the pile was from Germany, signed by Herbert Waltl, the production manager for all the European Volkswagen (VW) plants. After reading the letter, Carlos called Patrick Danau, general manager of VW Es...Starting at €8.20
-
IZAR
Grasas, Alex; Ribera, JaumeCase P-1056Service and Operations ManagementEl caso describe el desarrollo de un proyecto de construcción de una plataforma de producción y perforación de petróleo flotante (FPSO) en el astillero de Fene, una de las unidades de negocio de la empresa española de construcción naval y militar Izar. Este proyecto supone una novedad para la empresa, ya que se utilizó por primera vez el método de cadena crítica, una aplicación de la teoría de las limitaciones de Goldratt a la gestión de proyecto...Starting at €8.20
-
Barcelona Air Control Center (ACC)
Grasas, Alex; Ribera, JaumeCase P-1052-EService and Operations ManagementThe case describes air traffic management, taking the Barcelona Air Control Centre as an example. The air traffic controller plays a crucial role in air traffic management. The case also describes this role and details the air traffic controller's functions and responsibilities.Starting at €8.20
-
Inventory Management - Safety Stock
Grasas, Alex; Ribera, JaumeTechnical Note PN-428-EService and Operations ManagementThis note presents the concept of safety stock as a way of protecting the company against uncertainty in stock behavior. It contains a number of examples and a spreadsheet that calculates the size of the safety stock, taking into account the parameters that affect it. It continues with a discussion of advanced aspects related with safety stocks.Starting at €8.20
-
Input/Output Curves
Grasas, Alex; Ribera, JaumeTechnical Note PN-424-EService and Operations ManagementThis note presents the input/output curves, how to plot them and their meaning. The input/output curves represent the inputs and outputs of the flowchart of any process. They can be used to study different parameters of the process, such as lead times, the average number of elements in the system, etc. These concepts are discussed using an example.Starting at €8.20
-
Decisiones sobre inversión y localización de plantas
Grasas, Alex; Blasi, Alexandre; Ribera, JaumeTechnical Note PN-434Service and Operations ManagementEste documento describe el proceso de decisión de inversión y localización de plantas por etapas, desde su inicio, cuando la compañía se plantea dicha decisión, hasta que la nueva inversión/planta está plenamente operativa, poniendo énfasis en los aspectos que mejor determinan la elección. Se detallan especialmente los aspectos intangibles de estas decisiones, ya que su peso es determinante y son los peor comprendidos. Para completar la visión de...Starting at €8.20
-
Microsoft Project Tm: A brief tutorial (C)
Grasas, Alex; Ribera, JaumeTechnical Note PN-423-EService and Operations ManagementThis technical note is an introduction to the use of Microsoft Project 2000. Among other things, this project planning software allows the user to organize and schedule project activities, allocate resources and costs, prepare reports, monitor progress, etc. Using examples to aid comprehension, the note explains the most important features of the program, so that once the user has grasped the basics, she can develop and apply her knowledge in pla...Starting at €8.20
-
Inventory Policies. Stock Accounting
Grasas, Alex; Ribera, JaumeTechnical Note PN-430-EService and Operations ManagementThis note explains stock accounting through a number of policy-based examples (s, S). Stock accounting is understood to mean the logistics of stock changes over time, that is, calculating stock levels at any given moment in time, based on the system's parameters and control policies. It also contains a spreadsheet that calculates the values of s and S following an approximate Ehrhardt method.Starting at €8.20