IESE (España)
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Driving Digital Transformation at the DBS Bank
Káganer, Evgeny; Gregory, Robert Wayne; Codrean, CatalinCase SI-195-EFinance, Information Technologies, Innovation and ChangeDBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. This case, set in 2015, outlines the key moments of the transformational journey and describes the strategy taken by the new CEO to improve t...Starting at €8.20
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Qualitative Customer Research
Röthke, Claudia; Gregory, Robert WayneTechnical Note SIN-56-EInformation Technologies, Innovation and Change, Leadership and People ManagementIn order to create products and services that are successful in the market, it is crucial for companies and start-ups to develop empathy and understanding for their (potential) customers' needs, contexts and expectations. This technical note aims to point out the significance and motivation of qualitative research and provides guidance in the iterative and unpredictable research process. Ethnographic research methods like field observations and i...Starting at €8.20
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Fractus-3i: Negociando una nueva ronda de financiación (A): Información confidencial para el representante de Fractus
Herlicq, Bruno; Segurado, Juan Luis; Roure, JuanCase E-30EntrepreneurshipEl caso describe los antecedentes principales de la negociación de una ronda final de financiación entre un "start-up" de alta tecnología (Fractus) y una sociedad de capital riesgo (3i), centrándose en el impacto de la valoración sobre la tasa de dilución de la propiedad de la empresa.Starting at €8.20
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Revitalizar Philips (A)
Ghemawat, Pankaj; Lupu, Raluca; Herlicq, Bruno; Nueno, PedroCase E-54EntrepreneurshipDespués de un 2000 brillante, Philips está haciendo frente a las dificultades de una ralentización económica mundial que ha golpeado duramente el sector de la tecnología particularmente, y al cambio de consejero delegado. En 2002, el presidente y consejero delegado de Philips, así como el equipo de la alta dirección, deben reformular su estrategia para revitalizar a la compañía.Starting at €8.20
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Royal Philips Electronics 2001
Herlicq, Bruno; Nueno, PedroCase E-33-EEntrepreneurshipThis case analyse the situation of the Philips Group in december 2000, at the end of the restructuration process led by Cor Boonstra since he was appointed CEO in 1996 and the strategy he developed during these 4 years.Starting at €8.20
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Agile Methodologies and Organizational Agility (Portuguese Version, Brazil)
Gregory, Robert Wayne; Röthke, ClaudiaTechnical Note SIN-58-PBInformation Technologies, Innovation and ChangeOrganizations are experiencing a profound shift in the way they need to deliver value to customers. The contexts and conditions under which value offerings are developed and delivered today has changed dramatically over the last one to two decades, where digital technology has converged with traditional products and has become embedded into customers' everyday lives. While classic project management approaches emphasize efficiency and meeting int...Starting at €8.20
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Fractus-3i: A New Round of Financing (B): Confiential Information for 3i's Representative
Herlicq, Bruno; Segurado, Juan Luis; Roure, JuanCase E-31-EEntrepreneurshipThe case describes the background to the negotiation of a final round of financing between a high-tech start-up (Fractus) and a venture capital firm (3i). It focuses on the impact of the valuation on the dilution of the company's equity.Starting at €5.74
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Revitalizar Philips (B)
Ghemawat, Pankaj; Herlicq, Bruno; Lupu, Raluca; Nueno, PedroCase E-55EntrepreneurshipVéase el caso Revitalizar Philips (A).Starting at €5.74
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Royal Philips Electronics 2001
Herlicq, Bruno; Nueno, PedroCase E-33EntrepreneurshipEste caso analiza la situación del Grupo Philips en diciembre de 2000, al final del proceso de reestructuración dirigido por Cor Boonstra desde que fue nombrado presidente ejecutivo en 1996, y la estrategia que desarrolló durante estos cuatro años.Starting at €8.20