IESE (España)
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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The Payments System
Antón, Miguel; Giné, MireiaTechnical Note FN-648-EFinancePayment systems are necessary for the correct functioning of any modern economy, providing individuals, merchants and firms with the means for making and receiving payments, clearing and settlement.Starting at €8.20
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How to Overcome Resistance and Get Commitment From Users
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-54-EInformation Technologies, Innovation and ChangeIf we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees resist the adoption and use of new technologies. We also offer a framework for managing chang...Starting at €8.20
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Jobs to Be Done: Application in Environments of High Digital Density
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62-EInformation Technologies, Innovation and Change, MarketingThe Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density.Starting at €8.20
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Central Bank Digital Currencies
Antón, Miguel; Giné, Mireia; Ma, DalbertTechnical Note FN-645-EFinanceA CBDC is a digital form of fiat money, which is a currency classified and recognized as money by government regulation, monetary authority, or law.Starting at €8.20
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Financial Regulations
Antón, Miguel; Giné, Mireia; de la Peña, Juan Vidal; Villamor, MartaTechnical Note FN-649-EFinanceFinancial regulation refers to the rules and laws firms operating in the financial industry, such as banks, credit unions, insurance companies, financial brokers and asset managers must follow. However financial regulation is more than just having rules in place. It's also about the ongoing oversight and enforcement of these rulesStarting at €8.20