IESE (España)
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Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
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An Overview of Service Design
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-478-EService and Operations ManagementThe purpose of this note is to review service design and new service development literature. In order to provide a comprehensive outlook on the subject, the note starts by reviewing the main concepts of product development and their applicability to service design. It then proceeds to describe the main ideas regarding service design and their linkage to the world of operations.Starting at €8.20
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The Service Activity Sequence in Healthcare
Munoz-Seca, Beatriz; Arenas, RocioTechnical Note PN-485-EService and Operations ManagementImprovement in service operations is a key element in Health Care. Starting from the frame of reference provided by the Service Activity Sequence (SAS)[ [Muñoz-Seca, 2011], this note presents experiences on SAS activities. This note provides a brief summary of SAS and expands on examples on how health care providers are dealing with some of the SAS activities.Starting at €8.20
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El milagro italiano
Canals, JordiCase ASE-180EconomicsSe describe la evolución de la economía italiana en las décadas de los setenta y los ochenta y permite discutir su impacto sobre las empresas.Starting at €8.20
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Vodafone AirTouch: The Acquisition of Mannesmann
Canals, JordiCase ASE-403-EEconomicsThe case presents the strategic, financial and cultural dimensions of the hostile takeover bid that Vodafone AirTouch launched on November 1999 to gain control of Mannesmann, the German industrial conglomerate. It allows discussion of industry changes and strategic choices for Vodafone AirTouch, and an analysis of the proposed acquisition, taking into account strategic, financial and cultural factors.Starting at €8.20
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Cellnex: un proyecto de crecimiento
Canals, JordiCase SM-1662Corporate Governance, StrategyEste caso muestra los retos a los que tuvo que enfrentarse Cellnex en el año 2015 tras sus importantes inversiones en emplazamientos de telecomunicaciones y la posible OPV. Cellnex era una unidad de negocio de Abertis con competencias tecnológicas especializadas en tres áreas: transmisión y difusión de señal de radio y televisión (broadcasting), gestión de servicios de infraestructuras para transmisión de datos y voz de telefonía móvil, y otros s...Starting at €8.20
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Amadeus: Boosting Long-Term Growth
Roger Masclans; Canals, JordiCase SM-1691-ECorporate Governance, Innovation and Change, StrategyAmadeus, founded in 1988, had become the largest technology service provider for the travel & tourism (T&T) industry and one of the world's largest software companies, thanks to its global distribution system and its ability to adapt to a changing market. Thirty years later, in the summer of 2018, the company was facing a turning point, one of several in its history. That July, Amadeus CEO Luis Maroto was preparing a meeting with the board of dir...Starting at €8.20
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Family Business Ownership Training
Tàpies, Josep; Rus, SalvadorTechnical Note SMN-668-ELeadership and People ManagementAs the shareholder base in a family business becomes more fragmented, there will be differences of all kinds among shareholders. Some will have university degrees, others will have only a high school education, and some may not meet even minimum training requirements. These particular circumstances should not be a source of disagreements or discrepancies among family members, because they all have one thing in common: they share partial ownership...Starting at €8.20
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Vodafone AirTouch: La Adquisición de Mannesmann
Canals, JordiCase ASE-403EconomicsEl caso presenta la estrategia y las dimensiones financieras y culturales de la opa hostil que lanzó Vodafone AirTouch en noviembre de 1999 para obtener el control de Mannesmann, el conglomerado industrial alemán. Permite desarrollar una discusión de los cambios y opciones estratégicas para Vodafone AirTouch, y un análisis de su propuesta de adquisición, teniendo en cuenta los factores financieros, estratégicos y culturales.Starting at €8.20