IESE (España)
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Think You Have Power? Check Your Perceptions
Brion, SebastienArticle ART-2453-EDecision Analysis, Leadership and People ManagementThough talk of power makes some people uncomfortable, there's no doubt that it is vitally important in organizational contexts to influence others, perform your job and attain goals. Drawing upon extensive research from the field of organizational behavior and psychology, the author identifies six steps to gain power -- meaning control over some valued resource upon which others depend -- and then use that power for good, or for "pro-social ends....Starting at €8.20
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Fernández-Vega Eye Institute
Serrano, Alejandro; Moscoso, PhilipCase P-1137-EInnovation and Change, Service and Operations ManagementThe Fernández-Vega Eye Institute in Oviedo, Asturias, is possibly the most famous clinic in Spain in its specialty. It is not only notable for its high medical quality; the clinic has also optimized its provision of services using business criteria with the aim of improving the customer experience. Faced with a growing demand for its medical services, the institute's management has to decide between a series of specific options for increasing the...Starting at €8.20
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Roche: The Investment Decision Dilemma
Serrano, Alejandro; Kraiselburd, SantiagoCase P-1171-EFinance, Service and Operations ManagementIn 2015, Roche launched an internal improvement program aimed at reducing the cost of its products, with an emphasis on manufacturing costs. Paul de Wit, the group head in charge of product supply-chain management, was assigned the task of figuring out the appropriate production batch size for each product, with the help of two representatives from the financial and supply-chain management departments. They tested three different approaches on a ...Starting at €8.20
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Mercadona and the Challenge of 2020
Serrano, Alejandro; Girbal, AlbertCase P-1176-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €8.20
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Fiore di Zucca
Serrano, Alejandro; Calvo, EduardCase P-1183-EService and Operations ManagementFiore di Zucca was one of Italy's leading producers of bags of ready-to-eat precooked vegetables. Francesco Ferrati, the chief operating officer, reviewed the results of a new policy of producing goods without waiting to receive orders from customers. He was satisfied with the improvement in customer response time. However, the inventory had expanded so much that one of the warehouses of finished products had almost come to a standstill twice due...Starting at €8.20
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Power and Influence in the Virtual Business World
Altaras, Jordan; Brion, SebastienTechnical Note DPON-350-ELeadership and People ManagementThis technical note provides novel ideas and best practices for developing power in the virtual business world. Building upon the framework of the Power and Influence course, we provide insights for fostering virtual power by way of three lenses: personal, positional and relational. We will highlight learnings provided by both IESE alumni and current research on these three sources of power.Starting at €8.20
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Selección de proveedores en PepsiCo Europa
Serrano, Alejandro; Nadjia Gassner; Humberto Pardi; Girbal, AlbertCase P-1190Service and Operations ManagementEn 2018, PepsiCo se plantea incorporar a un nuevo proveedor de CO2 a su proceso de fabricación, en las plantas de Europa del Este. Dicho proveedor ofrece un precio muy competitivo. Sin embargo, los otros aspectos clave, como la fiabilidad, el nivel del servicio, etc., deberán estudiarse a fondo antes de tomar una decisión. Además, contar con un proveedor nuevo implicaría eliminar a uno de los ya existentes. ¿Cuál debería irse? La propuesta de Mig...Starting at €8.20
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Positional Power: Diagnosing and Developing Positional Power
Brion, Sebastien; Salcedo, KatrinaTechnical Note DPON-357-ELeadership and People Management, StrategyPower, broadly defined as the ability to get things done, rests on three fundamental pillars: personal, relational, and positional power. Building all three sources of power is critical to achieving your objectives. This technical note focuses on positional power, which we define as the control over resources. Resources, in turn, are anything that you control within the organization that satisfy peoples' needs, including formal elements such as t...Starting at €8.20
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HCM Hospital: Invest to Grow? - Teaching Note
Serrano, AlejandroTeaching Note PT-83-EService and Operations ManagementThe case describes a decision faced by Rafael Hernández, CEO of HCM Group, who has to decide whether to make a case to the board of directors supporting the expansion of the premises of HCM Hospital. If the expansion goes ahead, an actionable plan should be presented, including new activities to be carried out by the hospital. If the plan is not supported or some external factor prevents its deployment, a plan B is needed to rationalize the way s...Starting at €0.00
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Cómo funciona la mente del directivo
de Santiago, Rafael; Iyengar, Sheena; Brion, SebastienDossier DOS-19Decision Analysis, Leadership and People Management, MarketingCada día nos vemos obligados a tomar múltiples decisiones. Conocer los mecanismos de nuestra mente nos ayudará a dar en el blanco.Starting at €15.00