IESE (España)
- Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
Ana Llopis (B): una carrera hacia la cima
Collection: IESE (España)Ref.: DPO-357Published: Jun 3, 2015Format: PDFPages: 2Language: Spanish - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Putzmeister Ibérica
Collection: IESE (España)Ref.: DPO-95Published: Jan 24, 2007Format: PDFPages: 11Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Case
Maria la Ingeniera (D)
Collection: IESE (España)Ref.: DPO-363Published: Nov 17, 2015Format: PDFPages: 1Language: Spanish - Case
Ana Llopis (C): A Race to the Top
Collection: IESE (España)Ref.: DPO-358-EPublished: Jun 3, 2015Format: PDFPages: 4Language: English - Case
Ana Llopis (A): A Race to the Top
Collection: IESE (España)Ref.: DPO-356-EPublished: Jun 3, 2015Format: PDFPages: 4Language: English - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English