IESE (España)
- Article
Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Genuinus: marketing digital para vender productos frescos online
Collection: IESE (España)Ref.: M-1338Published: Dec 9, 2015Reviewed: Sep 9, 2016Format: PDFPages: 33Language: Spanish - Case
Groupon: cambiar los hábitos de compra
Collection: IESE (España)Ref.: SI-187Published: Sep 3, 2012Reviewed: Feb 6, 2015Format: PDFPages: 23Language: Spanish - Case
Android y iPhone: ¿listos para hacer negocios
Collection: IESE (España)Ref.: SI-188Published: Nov 6, 2012Format: PDFPages: 25Language: Spanish - Teaching Note
Innovis Telecom: Entrepreneurial Internationalization - Teaching Note
Collection: IESE (España)Ref.: SMT-116-EPublished: Mar 24, 2017Reviewed: Oct 26, 2017Format: PDFPages: 17Language: English - Case
David contra Goliath. Decisiones comerciales en La Fageda
Collection: IESE (España)Ref.: M-1321Published: Oct 27, 2014Reviewed: Jul 3, 2017Format: PDFPages: 20Language: Spanish - Case
Putzmeister Ibérica
Collection: IESE (España)Ref.: DPO-95Published: Jan 24, 2007Format: PDFPages: 11Language: Spanish - Case
Benati Solares
Collection: IESE (España)Ref.: M-1318Published: Oct 6, 2014Reviewed: Nov 2, 2015Format: PDFPages: 16Language: Spanish - Teaching Note
Olapic on Amazon.com's Cloud - Teaching Note
Collection: IESE (España)Ref.: SIT-18-EPublished: Dec 3, 2014Format: PDFPages: 16Language: English - Teaching Note
David Versus Goliath: Commercial Decisions at La Fageda - Teaching note
Collection: IESE (España)Ref.: MT-47-EPublished: Apr 9, 2018Format: PDFPages: 15Language: English