IESE (España)
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Bodegas PRADOREY: Keys to the future of a family business in the winemaking industry - teaching note
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacTeaching Note SMT-142-ELeadership and People Management, StrategyIn 2022, after several tough years turning the company around, Bodegas PRADOREY was finally looking towards the future. Founded in 1989, this family-owned winery had become an important winemaker within Ribera del Duero, one of Spain's Protected Designation of Origin (PDO) winemaking regions. But PRADOREY's road had not been an easy one. The winery had gone through difficult times in the 2010s, which could easily have ended the company. Thanks to...Starting at €0.00
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The DIA of Tomorrow: Can New Ownership Turn Around the Business? (Portuguese Version, Portugal)
Calleja Corujedo, Luis Manuel; Elvira Rojo, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712-PPCorporate Governance, StrategyIn 2019, seven years after its IPO, DIA, the third largest supermarket chain in Spain in sales, was going through the most notable crisis in its history. That year they had narrowly avoided a situation of technical bankruptcy, thanks to the intervention of LetterOne, the investment fund of Russian tycoon Mikhail Fridman who, after a long, complex, and controversial takeover, had become the largest shareholder in the company. One of LetterOne's fi...Starting at €8.20
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Bodegas PRADOREY: las claves del futuro de una empresa familiar en el sector vitivinícola
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1708Leadership and People Management, StrategyEn el 2022, tras unos duros años de reconversión, Bodegas PRADOREY mira hacia el futuro. Fundada en 1989, esta empresa familiar se había convertido en una importante bodega de la denominación de origen protegida (DOP) Ribera del Duero. Sin embargo, el camino no había sido nada fácil. PRADOREY había pasado por momentos muy difíciles en la década del 2010, que podrían fácilmente haber acabado con la compañía. Gracias al esfuerzo de un nuevo equipo ...Starting at €8.20
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Jia Wu Goes West
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinFocused Case ADFC-4-EDecision Analysis, MarketingThe objective of this case is to illustrate forecasting with monthly sales data. It is based on historical data for household goods sales in the United Kingdom from January 1997 to December 2011. Students are challenged to develop a model for this data and to calculate a forecast for 2012 sales based on that model. There is a companion IESE focus case, ADFC-3 "The Jia Wu Expansion," which describes Jia Wu's earlier expansion to Australia. The pur...Starting at €8.20
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The Barcelona Mobile World Congress - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-32-EDecision AnalysisPopulations are usually too big to be observed in their entirety. What we do, in practice, is to draw a sample from the population, perform our statistical analysis on the sample and extrapolate our results to the population. This is an example of statistical inference. The objective of the case is to illustrate a simple exercise of inference. The data set, supplied in an Excel file (mwc-data.xls), contains the results of a customer service satis...Starting at €0.00
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El DIA de mañana: ¿nueva propiedad para reflotar el negocio?
Calleja, Luis Manuel; Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712Corporate Governance, StrategyEn el 2019, transcurridos siete años desde su salida a bolsa, DIA, la tercera cadena de supermercados más grande de España en ventas, estaba atravesando la crisis más importante de su historia. Ese año había evitado por muy poco la situación de quiebra técnica, gracias a la intervención de LetterOne, el fondo de inversión del magnate ruso Mikhail Fridman que, tras una larga, compleja y polémica toma de control, se había convertido en el máximo ac...Starting at €8.20
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Bodegas PRADOREY: las claves del futuro de una empresa familiar en el sector vitivinícola - Nota del instructor
Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacTeaching Note SMT-142Leadership and People Management, StrategyEn el 2022, tras unos duros años de reconversión, Bodegas PRADOREY mira hacia el futuro. Fundada en 1989, esta empresa familiar se había convertido en una importante bodega de la denominación de origen protegida (DOP) Ribera del Duero. Sin embargo, el camino no había sido nada fácil. PRADOREY había pasado por momentos muy difíciles en la década del 2010, que podrían fácilmente haber acabado con la compañía. Gracias al esfuerzo de un nuevo equipo ...Starting at €0.00
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The DIA of Tomorrow: Can New Ownership Turn Around the Business?
Calleja, Luis Manuel; Elvira, Marta; Proaño Vicente, Ángel; Sastre Boquet, IsaacCase SM-1712-ECorporate Governance, StrategyIn 2019, seven years after going public, DIA, the third largest supermarket chain in Spain in revenue, was going through the most important crisis in its history. That year it had narrowly avoided bankruptcy, thanks to the intervention of LetterOne, the investment fund of Russian tycoon Mikhail Fridman who, after a long, complex and controversial takeover, had become the largest shareholder in the company. One of LetterOne's first decisions, in M...Starting at €8.20
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Marshall Bradley en Hoffman & Lucas (A)
Fontrodona, Joan; Caputo N.; Harder J.; Torres, Maximilian B.Case BE-220Business Ethics and Corporate Social ResponsibilityMarshall Bradley es un popular ejecutivo de una importante empresa estadounidense de relaciones públicas. Sin embargo, la situación se complica cuando es acusado por su ayudante, Alice Reed, de acoso sexual, lo que tiene su origen en un abuso de poder por parte de Marshall. Sustituye al caso TD-147 del mismo nombre de Nina Caputo, Maximilian Torres y Joseph Harden.Starting at €8.20