Ivey Business School (Canada)
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Samsung Mobile: Market Share and Profitability in Smartphones - Teaching Note
John DinsmoreTeaching Note IVEY-8B16A046-EMarketingTeaching note for product 9B16A046.Starting at €0.00
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Samsung Mobile: Market Share and Profitability in Smartphones
John DinsmoreCase IVEY-9B16A046-EMarketing, StrategyIn December 2015, South Korean technology giant Samsung announced a new head to its mobile division. The announcement came on the heels of a challenging year for Samsung. Two handset launches that year had received criticism in the press for the way they were handled. The appointment was interpreted by many in the industry as Samsung signalling a desire to further intensify innovation in an increasingly commoditized product area. This was a time ...Starting at €8.20
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Distribution Management at World Peace Industrial Group
Chris J. Piper; Shwu-Min HorngCase IVEY-9B16D024-EService and Operations Management, StrategyIn November 2005, World Peace Industrial Group was at an important milestone as it prepared to join two other major electronics components distributors to form the WPG Holdings and become a dominant player in its industry. As its chief executive officer prepared for the merger, it became apparent that the company’s financial position was threatened by inventory management and forecasting problems. Although sales and market share were increasing, ...Starting at €8.20
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Alara Agri: Fresh Cherry Production
Chris J. Piper; Jordan MitchellCase IVEY-9B09D004-EEntrepreneurship, Service and Operations Management, StrategyAlara Agri, based in Bursa, Turkey, is one of the world's foremost cherry and fig producers. The president and chief executive officer (CEO) was concerned about a recurring capacity problem at the end of the process where cherries were packed. On some of the plant's conveyor belts, piles of cherries of one size waited to be packed while other belts had too few cherries to keep workers busy, and thus delayed order fulfillment. Diverting excess che...Starting at €8.20
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Real Labour-management Teamwork: An Idea whose Time is due
Chris J. PiperArticle IVEY-9B09TC01-ELeadership and People ManagementIf the participation of labour in management decisions leads to a more responsive, better-run GM and Chrysler, then this economic recession will have yielded a proud legacy, proof that management-labour cooperation really does work. This author believes that the time has come for such cooperation to roll down the assembly line. He also suggests tried and true work practices that will create efficiencies, and in the end, build an enduring trust.Starting at €8.20
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Squatty Potty: Assessing Digital Marketing Campaign Data - Teaching Note
John DinsmoreTeaching Note IVEY-8B18A002-EMarketingTeaching note for product 9B18A002.Starting at €0.00
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Squatty Potty: Assessing Digital Marketing Campaign Data
John DinsmoreCase IVEY-9B18A002-EEntrepreneurship, MarketingIn October 2015, Squatty Potty’s chief executive officer (CEO) launched the first viral video campaign in the U.S. company’s history. In terms of cost, it represented the largest single marketing promotion ever for the company’s home remedy for constipation—a foot stool that made going to the bathroom more ergonomic. Further raising the stakes of his decision, the CEO’s three business partners had reservations and objections. The partners worried...Starting at €8.20