Ivey Business School (Canada)
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Drishti Eye Centre: Managing a Sales Force
Rajeev KumraCase IVEY-9B17C010-EEntrepreneurship, Leadership and People Management, StrategyAs a small-scale hospital located in the city of Faridabad in northern India, Drishti Eye Center (Drishti) had recently expanded its operations by diversifying into pharmaceutical sales. The founder and managing director of the hospital soon faced conflict among the members of his sales force when a young sales representative received a poor performance evaluation, which he viewed as unfair. In response to this situation, the salesman decided to ...Starting at €8.20
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The Good Night Motel
Richard H. Mimick; David C. Shaw; Elizabeth M.A. Grasby; Raymond W. LeducCase IVEY-9B12B014-EAccounting and ControlThe Good Night Motel is considering offering special pricing for a two-day church convention event involving 20 rooms. This requires the owner to perform contribution analysis, sensitivity analysis, and some qualitative analysis.Starting at €8.20
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Hellmann's Creamy Salad Dressing Mix (Spanish version)
Richard H. Mimick; Dana G. HydeCase IVEY-9A84JS25MarketingUn gerente de marca de la división Best Foods de Canada Starch, Inc., se encontraba preparando un plan de mercadotecnia para un nuevo producto, llamado Hellmann's Creamy Salad Dressing Mix (mezcla para preparar aderezo cremoso de ensaladas Hellmann's, o MACEH). El producto y diseño del envase habían sido finalizados, pero el resto del plan de mercadotecnia debía ser completado rápidamente, teniendo en cuenta que la fecha de lanzamiento era en dos...Starting at €8.20
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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Teracom Limited: Appointing a Consumer Distributor
Rajeev KumraCase IVEY-9B16A029-EEntrepreneurship, Marketing, StrategyTeracom Limited was a medium-sized engineering manufacturing firm in India whose product portfolio included modems. The company catered to the various telecom service providers across India, including Bharat Sanchar Nigam Limited , a major state-owned telecommunications company. Teracom’s customers were primarily business-to-business entities such as government organizations and telecom operators. However, it was considering selling its modems to...Starting at €8.20
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Mahindra and Mahindra Finance Services Limited: Empowering Rural Customers in India
Rajeev KumraCase IVEY-9B14A065-EEntrepreneurship, Marketing, StrategyMahindra and Mahindra Financial Services Limited is a non-banking finance company in India whose product portfolio includes vehicle loans, used vehicle financing, housing finance, personal loans, fixed deposits, mutual fund distribution, insurance broking, gold loans and loans for construction equipment. Catering to the rural poor across India, the company has close to 6,600 employees, mostly hired locally to serve local needs. Because it focuses...Starting at €8.20
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Forest City Tennis Club - Pro Shop and Bar Lounge
Richard H. Mimick; Elizabeth M.A. Grasby; Lindsay BrockCase IVEY-9B09B008-EAccounting and Control, Entrepreneurship, Knowledge and CommunicationAfter one year of operations, the new manager of a tennis pro shop and bar lounge must prepare, with the help of the company's accountant, financial statements from notes kept throughout the year. The case is intended to be an introductory exercise in accounting for simple transactions relating to assets, liabilities, revenues and expenses. Adjusting entries such as amortization and cost of goods sold are required. Students are asked to complete ...Starting at €8.20
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Maple Leaf Hardware Limited (Spanish version)
Stephen R. Foerster; Richard H. MimickCase IVEY-9A82JS05FinanceEl Sr. Stuart Foreman, asistente del gerente de la sucursal del Banco Central de Canadá, de London, Ontario, estaba revisando información que había recibido de Maple Leaf Hardware Limited. El Sr. Robert Patrick, presidente y gerente de Maple Leaf Hardware Limited, había solicitado al banco un aumento en su línea de crédito con el fin de cubrir sus necesidades estacionales de capital de trabajo. El Sr. Foreman, quien recientemente había sido trans...Starting at €8.20
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Integrated Centre for Consultancy Private Limited: Public Relations in India
Rajeev KumraCase IVEY-W27236-EKnowledge and Communication, MarketingIntegrated Centre for Consultancy Private Limited (ICCPL) was a small company operating in India’s public relations (PR) industry. ICCPL was a successful and established company in this industry, with a focus on a niche segment of the market—real estate firms that offered affordable housing and operated on thin margins. ICCPL’s strong client relationships had resulted in an excellent track record for executive brand building and a client retentio...Starting at €8.20
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Bombay Shaving Company: Digital Customer Conversion
Rajeev KumraCase IVEY-9B21A021-EMarketingIn January 2020, Bombay Shaving Company had established an in-house digital team that was able to achieve the best digital marketing key performance indicators in its industry. BSC’s marketing strategy focused on conversion rates, influencer marketing, heStarting at €8.20