Ivey Business School (Canada)
-
L'Oréal USA: Digitally Optimizing Consumer Insights
Dennis Paris; Sheri Lambert; Amy LavinCase IVEY-9B21A012-EMarketingNima Gohil, head of the new digital and creative consumer research department at L’Oréal USA (L’Oréal), was preparing for the upcoming January 2016 board meeting at L’Oréal’s research and innovation headquarters in Clark, New Jersey. L’Oréal’s competitors were using new digital media to highlight beauty products to current and new users, and L’Oréal was under pressure to develop a better way to connect with consumers to maintain—if not grow—marke...Starting at €8.20
-
RBI and the Great White North Franchisee Association - Teaching Note
Vaughan S. Radcliffe; Mitchell Stein; Hashu RahimTeaching Note IVEY-8B19B002-EAccounting and ControlTeaching note for product 9B19B002.Starting at €0.00
-
Toshiba's Westinghouse Dilemma
Mitchell Stein; Vaughan S. Radcliffe; Eden IpCase IVEY-9B20B002-EAccounting and Control, StrategyIn October 2017, the managing director at Ohtani Capital faced a critical decision—should the company divest its long-term investment in Toshiba Corporation (Toshiba)? Recent events surrounding Toshiba's disagreement with its auditor over how to best report the writedown of its US nuclear power unit (Westinghouse Electric Co. LLC) had negatively impacted the company’s profitability and internal management, leading to the company’s possible delist...Starting at €8.20
-
Highland Malt: Accounting Policy Choices in Financial Statements - Teaching Note
Mitchell Stein; Vaughan S. Radcliffe; Erik SteinTeaching Note IVEY-8B20B013-EAccounting and ControlTeaching note for product 9B20B013.Starting at €0.00
-
Amazon.com: Evolving Into Offline Retail - Teaching Note
Won-Yong OhTeaching Note IVEY-8B18M026-EStrategyTeaching note for product 9B18M026.Starting at €0.00
-
The Evolution of the Coca-Cola Company’s Financial Disclosures - Teaching Note
Mitchell Stein; Martin PerssonTeaching Note IVEY-8B19B004-EAccounting and ControlTeaching note for product 9B19B004.Starting at €0.00
-
Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
-
Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertTeaching Note IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Starting at €0.00
-
AT&T Wireless: Text Messaging
Vaughan S. Radcliffe; Mitchell Stein; Michael LickverCase IVEY-9B11B005-EAccounting and Control, Marketing, StrategyThis case examines AT&T’s wireless business with a focus on its text messaging services. The industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low, especially in the case of SMS text messages. Pricing and margins in text messaging have attracted regulatory scrutiny in the Unites States, Canada, and elsewhere. The case requires the use of key concepts in cost ...Starting at €8.20
-
United Airlines: Frequent Flyer Program
Won-Yong OhCase IVEY-9B16M037-EStrategyFrom 1980 to 2010, frequent flyer programs (FFPs) had evolved from simple customer reward programs to independent profit-generation business models. The airline industry had seen enormous success with FFPs, which had become businesses of their own. In June 2014, however, United Airlines announced that as of March 1, 2015, it would move from awarding miles based on distance flown to awarding miles for dollars spent per ticket, following in the foo...Starting at €8.20