Ivey Business School (Canada)
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Goodbaby Group: The Upfront Warehouse Decision
Huan Zheng; Yuanzheng Ma; Du Chen; Stephan VachonCase IVEY-9B20D018-EService and Operations Management, StrategyJinrun Li, chief operating officer for Goodbaby Group (Goodbaby), had to make a decision about opening a new store in a high-end mall in Shanghai, China. Goodbaby was going to manage the store for one of its clients, who had its own specifications for theStarting at €8.20
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Carestream Health Inc.: When Disruption Hits a Lean Supply Chain
Stephan Vachon; Zhiduan Xu; De GaoCase IVEY-9B19D023-EService and Operations Management, StrategyIn October 2014, Carestream Health Inc. (Xiamen) (CHX) was faced with a supply chain disruption caused by a labour dispute involving most of the ports on the west coast of the United States. The work-to-rule strike was having a considerable impact on theStarting at €8.20
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Hummus Bar: Dipping into International Markets
Ilan Alon; Jennifer Dugosh; Yusaf AkbarCase IVEY-9B13M060-EEntrepreneurship, StrategyThe founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.Starting at €8.20
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Brand Israel: Marketing in Crisis
Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer DugoshCase IVEY-9B13A016-EMarketing, StrategyIsrael had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, H...Starting at €8.20
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Israeli Wines in China: Reaching for New Heights
Ilan Alon; Jennifer Dugosh; Meredith LohwasserCase IVEY-9B14M006-EEntrepreneurship, Marketing, StrategyIn 2012, Golan Heights Wines wanted to take advantage of the Chinese market. In recent years, China had demonstrated incredible growth in the wine market. Consumers’ growing interest in wine products had made wineries and vineyards like Golan Heights hungry for entry. The CEO of Golan Heights Winery had gone to China with her products in 2009. She had chosen distributorships as the mode of entry because of their expertise and experience in the Ch...Starting at €8.20
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Sears Canada (A)
Stephan Vachon; Ramasastry ChandrasekharCase IVEY-9B13D014-EService and Operations ManagementSears Canada’s associate vice-president of sustainability faces dilemmas in executing a strategy to reduce the retailer’s carbon footprint. He needs to integrate the concept of sustainability into the company’s larger corporate objectives, drive the concept in individual business units and identify the metrics for tracking the progress of reducing Sears Canada’s carbon footprint.The (B) case, 9B13D015, is positioned two years later, when the asso...Starting at €8.20
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Sonnen Trucking Company
Stephan Vachon; Tessa WeidnerCase IVEY-9B15D005-EService and Operations ManagementIn January 2013, the new chief executive officer of the Sonnen Trucking Company, a family-owned business, is considering how to reduce fleet insurance costs. As profit margins are very tight and continuing to shrink, she has to think about variables she can control in order to affect the bottom line positively. Insurance costs are the logical item to address since they are based on the company’s safety and accident records and the extent that it ...Starting at €8.20
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Supply Chain Strategy at TCL Multimedia
Yinan Qi; Stephan VachonCase IVEY-9B15D015-EService and Operations Management, StrategyThe chief executive officer of TCL Multimedia, a global TV manufacturer based in China, looked at the company’s first-half financial results with some concern. The results did not meet his expectations, and the company had lost market shares, both in China and internationally. Although he was confident that the new, recently adopted corporate strategy would enable a better future positioning of the company, he knew that without the appropriate su...Starting at €8.20
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Benevento Foods: When the Rubber Hits the Dough
David Wood; Stephan Vachon; Micheline SinghCase IVEY-9B15D014-EEntrepreneurship, Service and Operations Management, StrategyFor the past 30 years, the president of Benevento Foods, a food processor located in northern New York State, has overseen unprecedented growth. In June 2014, the family-owned company has 90 full-time employees and provides baking mixes and bases to both small stand-alone bakeries and national grocery chains across the United States. It has plans to expand distribution to Mexico and Japan and to develop new product lines, especially for gluten-fr...Starting at €8.20
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Marks and Spencer Enters China
Jane Menzies; Ilan Alon; Jennifer DugoshCase IVEY-9B12A036-EMarketing, StrategyMarks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When t...Starting at €8.20