Ivey Business School (Canada)
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SalonScale: Start-Up Customer Relationship Strategies for Niche Market Growth
Simon Parker; Peter W. MorozCase IVEY-9B21A023-EEntrepreneurship, MarketingAlicia Soulier, owner of Capelli Salon Studio, a hair salon in Saskatoon, Saskatchewan, has developed an application (app) that can help save hair salons thousands of dollars per month in hair colour costs. However, she is struggling to recruit enough subscribers to her new software as a service (SaaS) company, SalonScale. With the diversion of her attention from her hair salon to the app threatening her core business, Soulier must soon decide on...Starting at €8.20
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Conexus Credit Union: Anchoring a Digital Technology Startup Ecosystem - Teaching Note
Peter W. Moroz; Simon ParkerTeaching Note IVEY-8B20M170-EStrategyTeaching note for product 9B20M170.Starting at €0.00
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Maple Leaf Foods (B): Employees
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M176-EStrategySupplement to 9B20M174.Starting at €5.74
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Maple Leaf Foods (C): Shareholders
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M177-EStrategySupplement to 9B20M174.Starting at €5.74
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Maple Leaf Foods (D): Supply Chain
Pratima Bansal; Wren Montgomery; Karen MacMillanCase IVEY-9B20M178-EStrategySupplement to 9B20M174.Starting at €5.74
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The Case Project Guide: How to Write a Great Business Case as a Class Project - Teaching Note
Brent Beal; Karen MacMillan; Meredith Woodwark; Karin SchnarrTeaching Note IVEY-IM1051TN-EStrategyTeaching note for product IM1051.Starting at €0.00
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AltaGas Ltd.: Forrest Kerr Hydroelectric Project
Gerard Seijts; Karen MacMillanCase IVEY-9B16C014-ELeadership and People ManagementAltaGas Ltd. (AltaGas), an energy company based in Calgary, Alberta, successfully collaborated with the Canadian federal government, British Columbia’s provincial government, and a First Nations group to reach an agreement for constructing a large, green energy, hydroelectric project in a remote location in northern British Columbia. Although most observers considered the agreement to be a resounding success, the founder and chief executive offic...Starting at €8.20
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Donglegate: Candour Through Social Media
Charlice Hurst; Karen MacMillan; Thomas WatsonCase IVEY-9B14C017-ELeadership and People ManagementIn 2013, controversy arose over the actions of Adria Richards, a developer-evangelist, in response to remarks she overheard being made by two male attendees at a technology conference. After she reported what she believed to be sexist remarks by posting a photo of the men and a comment on Twitter, the two men were asked to leave the conference session and one was soon fired. A firestorm ensued during which Richards' actions were subjected to scru...Starting at €8.20
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A Zero Wage Increase Again - Teaching Note
Karen MacMillanTeaching Note IVEY-8B11C034-EStrategyTeaching note for product 9B11C034.Starting at €0.00
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Improving Class Contribution: Annie’s Low Score
Karen MacMillan; Abby XiongCase IVEY-9B18C034-ELeadership and People Management, StrategyA business student received a low rating on class contribution from her leadership professor. She struggled to understand how this low rating happened, as she thought she had contributed in every class. She then lost the motivation to participate in class discussions, but considered developing a plan of action to address the problem. What strategies would help her to increase her contributions in class and improve her grades?Starting at €8.20