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Farggi
Parés Canalias, Francisco; Renart, Lluís G.Case M-994MarketingEn agosto de 1992, Häagen-Dazs abrió en Barcelona su primera tienda de helados de lujo en España. En julio de 1993, Farggi, una pequeña empresa familiar de Barcelona, también abrió su primera tienda de helados de lujo, a pocas esquinas de la de Häagen-Dazs, reproduciendo su manera de vender. El caso presenta la historia de Farggi, y permite analizar las circunstancias en las que una pequeña empresa local puede competir contra una gran multinacion...Starting at €8.20
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Imaginarium
Berasategui Rodríguez, Laureano; Parés Canalias, Francisco; Renart, Lluís G.Case M-1173Information Technologies, MarketingA primeros de marzo de 2001, el presidente de Imaginarium se plantea las principales decisiones a tomar sobre la estrategia comercial de su empresa. Imaginarium es una cadena de 161 jugueterías, de las cuales 53 son tiendas propias y 108 tiendas franquiciadas. De ellas, 112 están en España y otras 49 en otros nueve países. Los principales dilemas de estrategia comercial parecen centrados sobre: 1) el proceso de internacionalización y desarrollo d...Starting at €8.20
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CASE LEARNING: Selling Adultery
Gerard Seijts; Thomas WatsonArticle IVEY-9B16TE03-EStrategyA year after a massive data breach at its Ashley Madison adultery service, Avid Life Media relaunched in 2016 under a new name. The move was designed to help the business recover from the hacker attack that had exposed its security and governance issues and dashed the desire of investors to take the company public. It was also a strategic step to regain the trust of customers who had been outed as would-be cheaters. Now known as Ruby, the company...Starting at €8.20
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Trumping Divisive Leadership
Gerard Seijts; Thomas WatsonArticle IVEY-9B17TD02-EStrategyAmerica faces a previously unimaginable leadership crisis. And that is why businesspeople fleeing White House advisory councils over Trump’s response to the tragic events in Charlottesville—where a civil rights activist was killed during a violent clash—should be applauded, not attacked. Unfortunately, millions of Trump supporters don’t see a problem with the comfort that racists are taking from his leadership. And because these Trump supporters ...Starting at €8.20
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2014 Showed Character Is as Important as Talent
Gerard SeijtsArticle IVEY-9B15TA03-ELeadership and People ManagementCharacter has often been described as the difference-maker in sports, business and life. The importance of character in the workplace, especially leader character, has proved all too easy to forget in recent years. Events in 2014 involving Toronto Mayor Rob Ford, radio broadcaster Jian Ghomeshi and NFL running back Ray Rice helped demonstrate the important role that character plays in the success and failure of organizations. As this article stat...Starting at €8.20
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A Not So Rosy Situation: Bill Aziz's Challenge at White Rose Crafts and Nursery Sales Limited - Teaching Note
Mary M. Crossan; Gerard Seijts; Ken MarkTeaching Note IVEY-8B07M53-EEntrepreneurship, StrategyTeaching note for product 9B07M053.Starting at €0.00
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Leadership Lessons from the Pandemic (and Samwise Gamgee)
Thomas Watson; Gerard SeijtsArticle IVEY-9B20TD07-ELeadership and People ManagementWhy today’s business leaders need to show that great stories about fighting for what really matters can exist beyond fiction.Starting at €8.20
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Isaac Park: A Crucible of Leadership
Gerard SeijtsCase IVEY-9B21C002-EInformation Technologies, Leadership and People ManagementIsaac Park was only six weeks into the role of leading all technology operations for Primal Leadership Solutions, a global leadership advisory organization that offered consulting services and executive recruitment. The lifeblood of the business was its dStarting at €8.20
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Public Services Canada (A), (B), & (C) - Teaching Note
Gerard SeijtsTeaching Note IVEY-8B21C005-ELeadership and People ManagementTeaching note for product 9B21C005.Starting at €0.00
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Public Services Canada (A): Mattie Johnsen
Gerard SeijtsCase IVEY-9B21C005-ELeadership and People ManagementMathilde Johnsen was a highly motivated environmental systems engineer in the real property branch of Public Services and Procurement Canada. Johnsen advanced a job grade about every 18 months, and in 2016, she successfully applied to the management stream. In 2019, after completing an MBA, Johnsen pursued an opportunity in the executive stream of the civil service. Her past behaviour raised concerns for the selection committee, who decided that,...Starting at €8.20