INCAE (Costa Rica - Nicaragua)
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Bird Scooters: Shaking up the Micro-Mobility Market
Sayan Chatterjee; Michael Marchionda; Sarah SydlowskiCase IVEY-9B20M087-EEntrepreneurship, StrategyBird Electric Vehicle Sharing (Bird)’s value proposition seems to be to offer inexpensive, on-demand transportation that can deliver riders directly to their destination in metropolitan areas. Electric scooters can be unlocked with a smartphone and left anywhere after use, minimizing the burden on consumersbut also causing tremendous traffic problems for city administrators. The disruption created by Bird not only drew the attention of urban com...Starting at €8.20
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Seroflo in Nepal: Sustaining Brand Leadership in COVID-19 Times
Servjaeta Verma; Vinay VermaCase IVEY-9B20A080-EMarketing, StrategyIn Nepal, which primarily relied on the use of oral therapy for the treatment of chronic respiratory conditions, Nirparaj Joshi, country manager for Nepal at Cipla Limited (Cipla), had been successful in creating a market plan for the inhaler brand, SerofStarting at €8.20
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Cold Stone Creamery
Sayan Chatterjee; Christopher MasottiCase IVEY-9B11M081-EEntrepreneurship, StrategyThis case describes how Cold Stone Creamery created a business model for a premium customized ice cream experience. It describes the company’s value proposition, growth strategy, and competitors, and poses the question of whether the company could continue to attract new franchisees.Starting at €8.20
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UltraTech Cement: A Transition towards Behaviour-Based Safety
Servjaeta Verma; Ravi Kant DubeyCase IVEY-9B18C023-ELeadership and People ManagementUltraTech Cement Limited was a global leading producer of cement that had implemented best-in-class safety practices at all of its units. Despite this, the company’s Rawan Cement Works plant in Raipur, Chhattisgarh, India, had witnessed some serious safety incidents in the past, and these had resulted in lowered employee morale. A close analysis revealed that un-safe conduct by employees was partly responsible for the accidents, and that there wa...Starting at €8.20
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UltraTech Cement: A Transition towards Behaviour-Based Safety - Teaching Note
Servjaeta Verma; Ravi Kant DubeyTeaching Note IVEY-8B18C023-ELeadership and People ManagementTeaching note for product 9B18C023.Starting at €0.00
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Desi Hangover: Circular Transition of a Conscious Fashion Brand
Servjaeta VermaCase IVEY-W27249-EEntrepreneurship, StrategyDesi Hangover, an Indian company empowering artisans to manufacture handcrafted leather footwear, was a finalist at Lakmé Fashion Week in 2020 in the category of Circular Changemakers. The chief executive officer had a dream of establishing his company as a leading circular economy fashion brand, and now he had a chance to pitch his vision of the future. But his core team had reservations and worried about the cost and risk of transitioning fully...Starting at €8.20
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Porter Airlines
Sabrina Pavri; Sayan ChatterjeeCase IVEY-9B10M039-EEntrepreneurship, StrategyPorter Airlines is a regional airline operating out of Toronto City Airport on the Toronto Islands in Toronto, Ontario, Canada. Porter operates only Bombardier Dash-8 Q400 turboprop aircraft and has flights to destinations in Canada and the United States. Porter targets business passengers who find the Toronto International Airport unattractive. Since its inception, Porter Airlines disproved many who thought it was doomed to failure by successful...Starting at €8.20
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Uber: Leading the Sharing Economy
Sayan Chatterjee; Kayleigh FitchCase IVEY-9B16M024-EEntrepreneurship, StrategyUber was a technology company that relied on its mobile app and word-of-mouth advertising to reach customers interested in its transportation services. It prided itself on being an on-time, stylish, unique, and modern transportation option. However, in 2014, Uber faced many challenges and questions as an industry incumbent. Could its business model succeed despite being heavily reliant on buyers’ willingness to pay a substantial premium in some s...Starting at €8.20
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Tesla: Testing a Business Model at its (R)evolutionary Best
Sayan Chatterjee; Dennis TerezCase IVEY-9B18M033-EEntrepreneurship, StrategyTesla Motors, Inc. (Tesla), the electric car company, unveiled its Model 3 in late July 2017 as its stock price continued to appreciate. The Model 3 was priced to sell to the mass market and to potentially compete with the mass-market leaders such as Toyota. The stock market had also responded favourably to Tesla’s decision in 2016 to acquire SolarCity, a manufacturer of solar cells, and its decision to build the Gigafactory, the world’s largest ...Starting at €8.20
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Wild Chef Limited: Scaling Up a Cloud-Based Restaurant
Servjaeta VermaCase IVEY-9B18A007-EEntrepreneurship, Marketing, StrategyWild Chef Limited (Wild Chef) was a multi-cuisine restaurant operating a take-away and delivery format in Delhi’s National Capital Region. It adopted the emerging concept of cloud kitchen in July 2016, considering the promising opportunities offered by the rapidly growing food-technology market in India. Key strategic decisions helped Wild Chef achieve its operational break-even point in its third month, and after one year, the owners were consid...Starting at €8.20