Ivey Business School (Canada)
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A Terroir Olive Oil Mill Against Agri-Food Multinationals
Franck Brulhart; Philippe Chereau; Pierre-Xavier MeschiCase IVEY-9B16M030-EEntrepreneurship, StrategyAWARD WINNING CASE – This case won the Euro-Mediterranean Managerial Practices and Issues category at the 2015 EFMD Case Writing Competition. The chief executive officer of Les Moulins de la Brague (LMB), a seven-generation French olive oil miller, was worried about the future of the business. LMB was trying to find a profitable niche in a market that was filled with multinational companies, whose products came in a variety of quality and price r...Starting at €8.20
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Etsy: A B Corp Start-Up Takes on Amazon
Ram SubramanianCase IVEY-9B16M074-EStrategyAWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. When Etsy proceeded with an initial public offering on the New York Stock Exchange in April 2015, it was the second U.S. company to go public as a certified B Corporation. Etsy’s status as a B Corporation meant that social responsibility was ingrained in its mission. However, as an online marketplace for artisanal goods, Etsy faced a number...Starting at €8.20
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Viacom, Inc.: Corporate Governance in a Controlled Company
Ram SubramanianCase IVEY-9B17M036-EStrategyViacom, Inc., a New York City-based media company, owned Paramount Pictures and popular television channels such as MTV, Comedy Central, and Nickelodeon. Viacom was controlled by Sumner Redstone and run by his hand-picked second in command. In 2016, the 92-year-old Redstone, facing a claim of mental incompetency because of his advanced age, stepped down from his role as executive chair of the board. This led to several issues regarding corporate ...Starting at €8.20
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Lenovo: A Chinese Dragon in a Global Village
Pascal Vidal; Pierre-Xavier MeschiCase IVEY-9B13M029-EStrategyThe fast rise of Lenovo among its competitors in the computer industry raised a series of questions regarding the sustainability of its competitive position, as well as the choices it had made in its efforts toward globalization. First, how could Lenovo establish and sustain a leadership role in an industry where competitive positions were increasingly unstable? Next, how could the Chinese firm build a solid competitive position in an industry ch...Starting at €8.20
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Michelin in the Land of the Maharajahs (B)
Pierre-Xavier MeschiCase IVEY-9B07M031-EStrategyThis is a supplement to Michelin in the Land of the Maharajahs (A): A Note on the Tire Industry in India, product 9B07M030. This case presents the performance and the geographic positioning of Michelin as well as its international expansion strategy. The information provided allows students to analyse Michelin's strategy and performance.Starting at €5.74
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First Solar: The Module Recycling Opportunity
Ram SubramanianCase IVEY-9B16M042-EStrategyIn 2014, the vice-president and director of recycling at the Arizona-based First Solar, Inc., the world's leading solar energy company, was considering a business plan to convert its solar panel recycling initiative from a cost centre to a profit-making business. Although the company pre-funded the recycling of photovoltaic solar panels by adding the recycling cost to the end-customers’ purchase price, Europe had recently enacted laws requiring t...Starting at €8.20
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AMC Networks Inc.: The Walking Dead Problem
Ram SubramanianCase IVEY-9B18M203-EStrategyIn August 2017, AMC Networks Inc. (AMCN), a New York City–based cable television provider, faced a lawsuit from the creative talent behind the hit show The Walking Dead. The lawsuit charged that AMCN used its vertical integration into content development to reduce the profits available for distribution to participants. For AMCN, which was originally a content distributor, expanding into content creation through its AMC Studios had several benefit...Starting at €8.20
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AMC Networks Inc.: The Walking Dead Problem - Teaching Note
Ram SubramanianTeaching Note IVEY-8B18M203-EStrategyTeaching note for product 9B18M203.Starting at €0.00
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Etsy: A "B Corp" Start-Up Takes on Amazon - Teaching Note
Ram SubramanianTeaching Note IVEY-8B16M074-EStrategyTeaching note for product 9B16M074.Starting at €0.00
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eBay Inc.: The Portfolio Decision
Ram SubramanianCase IVEY-9B20M113-EStrategyIn January 2019, eBay Inc. (eBay), a California-based e-commerce company, faced an activist campaign centred on its portfolio of businesses. Elliott Management Corporation, the hedge fund leading the campaign, believed that StubHub and Classifieds, two ofStarting at €8.20