Ivey Business School (Canada)
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AMC Networks Inc.: The Walking Dead Problem
Ram SubramanianCase IVEY-9B18M203-EStrategyIn August 2017, AMC Networks Inc. (AMCN), a New York City–based cable television provider, faced a lawsuit from the creative talent behind the hit show The Walking Dead. The lawsuit charged that AMCN used its vertical integration into content development to reduce the profits available for distribution to participants. For AMCN, which was originally a content distributor, expanding into content creation through its AMC Studios had several benefit...Starting at €8.20
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AMC Networks Inc.: The Walking Dead Problem - Teaching Note
Ram SubramanianTeaching Note IVEY-8B18M203-EStrategyTeaching note for product 9B18M203.Starting at €0.00
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Beyond Meat: Changing Customer Behaviour in Food Consumption
Chris Laszlo; Katherine Gullett; Peter Rezk; Nilesh RautCase IVEY-9B19A053-EEntrepreneurship, MarketingIn 2014, the founder and chief executive officer of Beyond Meat, Ethan Brown, reflected on the question that had led him to start the company: “How difficult can it be to change what you eat for dinner?” The small start up based in Los Angeles, California, had faced considerable challenges in changing customer perceptions and attitudes since it was founded in 2009. Its intention was to address both health and environmental problems related to mea...Starting at €8.20
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eBay Inc.: The Portfolio Decision
Ram SubramanianCase IVEY-9B20M113-EStrategyIn January 2019, eBay Inc. (eBay), a California-based e-commerce company, faced an activist campaign centred on its portfolio of businesses. Elliott Management Corporation, the hedge fund leading the campaign, believed that StubHub and Classifieds, two ofStarting at €8.20
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Etsy: A B Corp Start-Up Takes on Amazon
Ram SubramanianCase IVEY-9B16M074-EStrategyAWARD WINNING CASE - This case was one of the winners of the 2016 John Molson MBA Case Writing Competition. When Etsy proceeded with an initial public offering on the New York Stock Exchange in April 2015, it was the second U.S. company to go public as a certified B Corporation. Etsy’s status as a B Corporation meant that social responsibility was ingrained in its mission. However, as an online marketplace for artisanal goods, Etsy faced a number...Starting at €8.20
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Viacom, Inc.: Corporate Governance in a Controlled Company
Ram SubramanianCase IVEY-9B17M036-EStrategyViacom, Inc., a New York City-based media company, owned Paramount Pictures and popular television channels such as MTV, Comedy Central, and Nickelodeon. Viacom was controlled by Sumner Redstone and run by his hand-picked second in command. In 2016, the 92-year-old Redstone, facing a claim of mental incompetency because of his advanced age, stepped down from his role as executive chair of the board. This led to several issues regarding corporate ...Starting at €8.20
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Clarke: Transformation for Environmental Sustainability
Chris Laszlo; Katey McCabe; Eric Ahearn; Indrajeet GhatgeCase IVEY-9B12C012-EEntrepreneurship, Leadership and People Management, StrategyClarke, a mosquito abatement company seen as having a core business that is environmentally harmful by its very nature — selling pesticides — faces unique challenges in its transformation into a sustainable enterprise. Should it shift its focus entirely towards offering “green” pesticides and risk losing some of its customers, or should it keep offering its less expensive, more toxic products? This case shows how even when innovation leads to new...Starting at €8.20
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Amorim: The Future of Natural Cork
Chris Laszlo; Katherine Gullett; Tim KruegerCase IVEY-9B17M019-EStrategyIn 2015, Corticeira Amorim, S.G.P.S., S.A. (Amorim), the world’s largest cork manufacturer, was facing multiple strategic dilemmas. After enjoying a near-monopoly in the wine stopper market for over 300 years, cork’s reputation had been damaged in the 20th century by concerns over “cork taint,” and the cork industry had been challenged by the resulting disruptive technologies of screw caps and synthetic corks. Amorim needed to rethink its core as...Starting at €8.20
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Cisco's Vision: A Smart+Connected World
Chris Laszlo; Patrick KellyCase IVEY-9B13M116-EMarketing, StrategyHaving been called upon by global leaders to use its technology to address the global crises of climate change and poverty, Cisco opts to pursue sustainability for corporate social responsibility and as a driver of differentiation and competitive advantage. The case discussion explores how the company answered this call to action and how the resulting strategies have proven effective in protecting its competitive advantage in an increasingly host...Starting at €8.20
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Ecovative Design LLC: A Biological Materials Startup
Chris Laszlo; Abdel Latif Ladki; Abraham WeinerCase IVEY-9B13M125-EEntrepreneurship, Marketing, StrategyEcovative Designs (Ecovative), a start-up company in upstate New York, uses an innovative process to combine agricultural waste and mycelium (mushroom “roots”) to grow forms for use in a wide variety of applications, especially a protective packaging material. Not only does this new product replace the need for the environmentally harmful alternative, extruded polystyrene, but the production process is less energy intensive. It exemplifies the cr...Starting at €8.20