INCAE (Costa Rica - Nicaragua)
- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: pdfLanguage: English - Case
Coca-Cola Zero Sugar: The Value Cycle during a Relaunch
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17A009-EPublished: Feb 28, 2017Reviewed: Mar 15, 2017Format: pdfLanguage: English - Teaching Note
Apple Watch: Managing Innovation Resistance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A005-EPublished: Jan 24, 2018Reviewed: Jan 24, 2018Format: pdfLanguage: English - Teaching Note
United Airlines’ Service-recovery Challenge After Reputation Meltdown - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B18A015-EPublished: Mar 2, 2018Reviewed: Mar 5, 2018Format: pdfLanguage: English - Case
Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy
Collection: Ivey Business School (Canada)Ref.: IVEY-9B17M052-EPublished: Apr 20, 2017Reviewed: Apr 25, 2017Format: pdfLanguage: English - Case
United Airlines’ Service-recovery Challenge After Reputation Meltdown
Collection: Ivey Business School (Canada)Ref.: IVEY-9B18A015-EPublished: Mar 2, 2018Reviewed: Feb 2, 2018Format: pdfLanguage: English - Case
Make in India: The Operating and Marketing Challenge
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A030-EPublished: Jun 26, 2015Reviewed: Oct 19, 2015Format: pdfLanguage: English - Case
NKT Photonics A/S: Doing Business at the Technological Frontiers
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16M055-EPublished: May 11, 2016Reviewed: May 11, 2016Format: pdfLanguage: English - Case
Nokia: From In-house to Joint R&D
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M114-EPublished: Jan 13, 2012Reviewed: Oct 3, 2012Format: pdfLanguage: English - Case
Carlsberg in Emerging Markets
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11M009-EPublished: Mar 23, 2011Format: pdfLanguage: English