Ivey Business School (Canada)
-
Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
-
Cathay Pacific: Navigating Digital Disruption - Teaching Note
Yulin Fang; Ning Su; Duan YangTeaching Note IVEY-8B19E002-EInformation TechnologiesTeaching note for product 9B19E002.Starting at €0.00
-
Jayman Built Inc: Westman Village Resort-Style Living
Pernille Goodbrand; Lynne Ricker; Jessica AbtCase IVEY-9B20A058-EMarketingIn September 2015, the owner of Jayman BUILT, a homebuilder and developer in Alberta, was fine-tuning his vision for a resort-style residential community in the outer suburbs of Calgary, Alberta. The development, Westman Village, would be a legacy project and the first of its kind in Calgary—a high-density, walkable, and amenity-rich community. Work on the development was planned for September 2016, and the owner was eager to showcase the innovat...Starting at €8.20
-
Didi Kuaidi
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M060-EEntrepreneurship, StrategyIn 2015, Didi and Kuaidi, the two leading players in China’s Internet-based ride-hailing industry, merged to form Didi Kuaidi. The combined firm represented one of the world’s largest Internet- and smartphone-based transport service companies, valued at about $6 billion. In its home market of China, Didi Kuaidi left its biggest competitor, Uber, a distant second. Meanwhile, Didi Kuaidi actively pursued global growth. For example, it invested in a...Starting at €8.20
-
Keda’s SAP Implementation
Derrick Neufeld; Yulin Fang; Huaiqing Wang; Terrance FungCase IVEY-9B11E001-EInformation Technologies, StrategyKeda, a manufacturer of large-scale machinery in China, had successfully deployed an enterprise resource planning (ERP) solution that was paying for itself through more efficient inventory management. This was significant because despite China’s increasing demand for ERP systems, an estimated 80 per cent of ERP implementation efforts failed in the country. The vice general manager of Keda had a large backlog of other information technology projec...Starting at €8.20
-
Ed Williams Mens Wear
Lynne Ricker; Marc BoivinCase IVEY-9B16A019-EEntrepreneurship, MarketingEd Williams Mens Wear, a family-owned retailer of high-quality men’s clothing, had a single location in Calgary, Alberta. The store had been very successful for over 20 years. The founder’s son was planning to take over the business, but he had concerns about the company’s aging market and was looking to grow and/or diversify the business. Available options included opening another location, expanding the store, or changing the product offering. ...Starting at €8.20
-
Didi Kuaidi - Teaching Note
Ning Su; Yulin Fang; Yukun YangTeaching Note IVEY-8B16M060-EStrategyTeaching note for product 9B16M060.Starting at €0.00
-
Nata Supermarkets: Customer Analytics
Bissan GhaddarCase IVEY-W33834-EDecision Analysis, MarketingIn January 2022, the vice-president of technology for Nata Supermarkets was reviewing the company’s performance against its competitors for the 2021 calendar year. The company had been performing poorly both based on its internal metrics and against competitor growth rates. The vice-president also noticed that many competitors began revealing new data analytics initiatives in their annual reports. Many companies experienced industry-leading growt...Starting at €8.20
-
Nata Supermarkets: Customer Analytics - Teaching Note
Bissan Ghaddar; Leslie Wu; Zain HudaTeaching Note IVEY-W33835-EDecision Analysis, MarketingTeaching note for product no. W33834.Starting at €0.00
-
Guell Appliances: A Refrigerator's World We're Just Living In
Bissan GhaddarCase IVEY-W33837-EDecision Analysis, MarketingIn July 2022, a senior data scientist for Guell Appliances was aggregating customer reviews from the company’s recent appliance launch. The previous month, the company had launched a revamped product line that required a significant amount of investment in research and development. The success of the product line was paramount because it defined the success of the company. The senior data scientist wanted to apply modern analytical techniques to ...Starting at €8.20