Ivey Business School (Canada)
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Dot Autonomous Power Platform: The Future Of Farming - Teaching Note
Dwight Heinrichs; Michael Taylor; Marco CoppolaTeaching Note IVEY-8B19A055-EMarketingTeaching note for product 9B19A055.Starting at €0.00
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Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
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Cathay Pacific: Navigating Digital Disruption - Teaching Note
Yulin Fang; Ning Su; Duan YangTeaching Note IVEY-8B19E002-EInformation TechnologiesTeaching note for product 9B19E002.Starting at €0.00
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Racing into the Future: Strategic Marketing for the Regina Auto Racing Club - Teaching Note
Dwight Heinrichs; Chris Street; Michael TaylorTeaching Note IVEY-8B17A050-EMarketingTeaching note for product 9B17A050.Starting at €0.00
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Didi Kuaidi
Ning Su; Yulin Fang; Yukun YangCase IVEY-9B16M060-EEntrepreneurship, StrategyIn 2015, Didi and Kuaidi, the two leading players in China’s Internet-based ride-hailing industry, merged to form Didi Kuaidi. The combined firm represented one of the world’s largest Internet- and smartphone-based transport service companies, valued at about $6 billion. In its home market of China, Didi Kuaidi left its biggest competitor, Uber, a distant second. Meanwhile, Didi Kuaidi actively pursued global growth. For example, it invested in a...Starting at €8.20
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Keda’s SAP Implementation
Derrick Neufeld; Yulin Fang; Huaiqing Wang; Terrance FungCase IVEY-9B11E001-EInformation Technologies, StrategyKeda, a manufacturer of large-scale machinery in China, had successfully deployed an enterprise resource planning (ERP) solution that was paying for itself through more efficient inventory management. This was significant because despite China’s increasing demand for ERP systems, an estimated 80 per cent of ERP implementation efforts failed in the country. The vice general manager of Keda had a large backlog of other information technology projec...Starting at €8.20
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Didi Kuaidi - Teaching Note
Ning Su; Yulin Fang; Yukun YangTeaching Note IVEY-8B16M060-EStrategyTeaching note for product 9B16M060.Starting at €0.00
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Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCase IVEY-W26088-EMarketing, StrategyThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentStarting at €8.20
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The Entrepreneur's Dilemma: Alibaba, Tencent and Amazon as e-Commerce Platforms
Ning Su; Yulin Fang; Haibin Yang; Yukun Yang; Xin QiuCase IVEY-9B15E015-EEntrepreneurship, Information Technologies, StrategyA nascent women’s apparel online store on Tmall, China's largest business-to-consumer retail platform operated by Alibaba Group, was just beginning to establish itself on the online market utilizing the tools and services provided by Tmall to develop and operate its business. Within four months after the business was launched, Tmall unexpectedly released a new policy which significantly increased the annual service fee and cash deposit for indivi...Starting at €8.20
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Keda’s SAP Implementation (Spanish version)
Derrick Neufeld; Yulin Fang; Huaiqing Wang; Terrance FungCase IVEY-9B11ES001Information Technologies, StrategyKeda, a manufacturer of large-scale machinery in China, had successfully deployed an enterprise resource planning (ERP) solution that was paying for itself through more efficient inventory management. This was significant because despite China’s increasing demand for ERP systems, an estimated 80 per cent of ERP implementation efforts failed in the country. The vice general manager of Keda had a large backlog of other information technology projec...Starting at €8.20