INCAE (Costa Rica - Nicaragua)
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Rx Pharmacy: Physical versus Online Options
Sandeep Puri; Siddhant PuriCase IVEY-9B16M115-EStrategyIn May 2015, Alankit Life Care Limited was concerned about the future of Rx Pharmacy, its online pharmacy retail venture. The company had both a physical and an online platform for Rx Pharmacy, but the physical stores were not doing well due to aggressive marketing strategies adopted by competitors. Government regulations also presented a threat to the future of the online pharmacy. Rx Pharmacy was targeting a customer base of 50,000 customers an...Starting at €8.20
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Gowlings LLP: Canadian Legal Services Firm Going International
Brian C. Pinkham; Ramasastry ChandrasekharCase IVEY-9B16M190-EStrategyIn February 2014, the chairman and chief executive officer of the third-largest law firm in Canada, Gowlings LLP, was examining his options for taking the firm global. On the verge of retirement, he hoped to establish an enduring platform for international expansion based on three aspects: a new global location, a new global partner, and a new organizational structure. Each point was interlinked, and each presented its own managerial dilemmas. Go...Starting at €8.20
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Spitzberg Elevators Corporation: Responding to Antitrust Legislation
Brian C. Pinkham; Ken MarkCase IVEY-9B17M172-EStrategyIn April 2015, a legal associate at Spitzberg Elevators Corporation, a U.S. corporation operating in Hong Kong, was tasked with recommending how the company should respond to Hong Kong’s new anti-competition legislation, which was scheduled to be enacted within eight months. The legal associate first needed to review the legislation, specifically the key portions that could have an impact on her company's imminent plans to bid on several elevator...Starting at €8.20
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCase IVEY-W30794-EMarketing, StrategyIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Starting at €8.20
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Air India: The Image Damage of “Pee-Gate”
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriCase IVEY-W33710-EDecision Analysis, MarketingThis case describes unruly passenger behaviour on National Aviation Company of India Ltd.’s New York-Delhi flight. It elaborates on the airline crew’s failure to effectively address an elderly woman’s predicament and assuage her concerns after an inebriated passenger urinated on her. As a result, Air India was exposed to social media ridicule, public scorn, loss of customer loyalty and trust, and a severe dent in its brand image. With the plummet...Starting at €8.20
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Doing Business in Sierra Leone: Graeme Hossie at London Mining (A)
Brian C. Pinkham; Ken MarkCase IVEY-9B16M228-EStrategyIn 2008, Graeme Hossie, co-founder and chief executive officer of London Mining, an iron-ore mining firm, was preparing to assist the London Mining team in its negotiations for a project in Sierra Leone. Hossie was to meet with representatives from the government of Sierra Leone, a local city mayor, and landowners to acquire a property that included an old iron-ore mine. The mine was a potentially high-grade iron-ore mine that would be lucrative ...Starting at €8.20
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Born Global: Timeless Herbal Care Prepares to Supply Medical Marijuana to Canadians
Brian C. Pinkham; Ken MarkCase IVEY-9B16M212-EEntrepreneurship, StrategyIn 2012, a former crown attorney for Canada’s Department of Justice started Timeless Herbal Care, a company that was intended to capitalize on Jamaica’s deregulation of marijuana for medical purposes. The entrepreneur and his family relied on their ties to Jamaica and his legal expertise to create a legislative framework for Jamaica’s medical marijuana industry to meet international standards. Concurrently, Canada was readying legislation to allo...Starting at €8.20
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Air India: The Image Damage of “Pee-Gate” - Teaching Note
Shraddha Puri; Shweta Pandey; Siddhant Puri; Sandeep PuriTeaching Note IVEY-W33711-EMarketing, StrategyTeaching note for product W33710.Starting at €0.00
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Procter & Gamble: Recall of Old Spice Deodorants - Teaching Note
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanTeaching Note IVEY-W30795-EMarketing, StrategyTeaching note for product W30794.Starting at €0.00
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Doing Business in Sierra Leone: Graeme Hossie at London Mining (B)
Brian C. Pinkham; Ken MarkCase IVEY-9B16M229-EStrategySupplement for product 9B16M228.Starting at €5.74