Ivey Business School (Canada)
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Zomato: Hyperlocal Battle for Online Food Delivery - Teaching Note
Saju B.Teaching Note IVEY-8B20A037-EMarketingTeaching note for product 9B20A037.Starting at €0.00
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Paper Boat Beverage: Branding Delightful Nostalgia
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16A022-EEntrepreneurship, Marketing, StrategyHector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company a...Starting at €8.20
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China National Offshore Oil Corporation: Operations in Canada
Xiaoyu Liu; Hao Lu; Loren Falkenberg; Harrie VredenburgCase IVEY-9B18M182-EStrategyIn 2005, China National Offshore Oil Corporation (CNOOC) began investing in Canada, when it acquired 16.69 per cent equity of MEG Energy Corp., a private Calgary-based energy company. In 2011, it acquired OPTI Canada, a Canadian oil company that had goneStarting at €8.20
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Telus: Ethics and Cellphone Tower Sites - Teaching Note
Xiaoyu Liu; Hao LuTeaching Note IVEY-8B18M183-EStrategyTeaching note for product 9B18M183.Starting at €0.00
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Anhui LIGOO: A Battery Management System for New Energy Vehicles
Jin Hong; Ping Deng; Zheng Zhao; Hao Lu; Xiumei GuoCase IVEY-9B18M098-EEntrepreneurship, StrategyAnhui LIGOO New Energy Technology Co., Ltd. (LIGOO) had survived and made developments in the field of battery management systems (BMS) in the changing environment of new energy vehicles (NEVs), amid policy adjustment in China. Established in 2010, LIGOO had achieved a respectable market share and acquired a reputation as possessing excellent BMS technology in the electric vehicle industry. However, due to a cold market in the industry and weak r...Starting at €8.20
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Anhui LIGOO: A Battery Management System for New Energy Vehicles - Teaching Note
Jin Hong; Ping Deng; Zheng Zhao; Hao Lu; Xiumei GuoTeaching Note IVEY-8B18M098-EStrategyTeaching note for product 9B18M098.Starting at €0.00
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Epigamia: Chronicle of an Emerging Brand
Saju B.; Priya MohandasCase IVEY-9B19A052-EEntrepreneurship, Marketing, StrategyDrums Food International Pvt. Ltd. (Drums Food) launched India’s first Greek yogurt brand, Epigamia, in 2015. Experiencing initial success with Greek yogurt, Drums Food went on to add another unique offering, lactose-free artisanal curd, targeting consumeStarting at €8.20
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Zomato: Hyperlocal Battle for Online Food Delivery
Saju B.; Priya MohandasCase IVEY-9B20A037-EEntrepreneurship, Marketing, StrategyZomato, a leading restaurant discovery and review platform, entered the highly competitive hyperlocal food delivery space in 2014. Though Zomato was a leading platform for search and discovery, it trailed behind the market leader in the delivery landscapeStarting at €8.20
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OYO Rooms: Another Unicorn in the Making
Saju B.; Hari Krishnan K.; Joseph Jeya Anand S.Case IVEY-9B16M153-EEntrepreneurship, StrategyOYO Rooms had been growing exponentially since its inception in 2013. By January 2016, it had registered 1 million check-ins and was set to become India’s largest budget hotel chain. The venture's unique business model helped it to offer effective solutions for the difficulties that were faced by customers seeking budget hotel accommodation in India. OYO Rooms' potential for rapid growth made it a candidate for even greater expansion in the globa...Starting at €8.20
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China National Offshore Oil Corporation: Operations In Canada - Teaching Note
Xiaoyu Liu; Hao Lu; Loren Falkenberg; Harrie VredenburgTeaching Note IVEY-8B18M182-EStrategyTeaching note for product 9B18M182.Starting at €0.00