Ivey Business School (Canada)
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Corona Beer: Ambiguous Brand Association during the Coronavirus Pandemic
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A063-EMarketingIn early 2020, during the COVID-19 coronavirus pandemic, Google Trends data revealed a surge in the use of the search terms “Corona beer virus” and “beer virus” by users of the Google search engine. A survey conducted around that time also seemed to suggest that consumers were less likely to buy Corona beer, which led various major media outlets to misrepresent the accuracy of the findings regarding consumer beliefs about the association between ...Starting at €8.20
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Boeing 737 MAX: Dethroned by Competitive Rivalry - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriTeaching Note IVEY-8B20M035-EStrategyTeaching note for product 9B20M035.Starting at €0.00
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The WeWork Company: Internationalization of a Born Global Firm - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M045-EStrategyTeaching note for product 9B20M045.Starting at €0.00
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Boeing 737 MAX: Dethroned by Competitive Rivalry
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-9B20M035-EStrategyIn March 2019, Boeing’s 737 MAX aircraft were grounded worldwide. This was a consequence of two deadly plane crashes within five months in late 2018 and early 2019. In both the crashes, the flawed design of the aircraft led to an erroneous reading of the onboard sensors. This, in turn, activated the stall prevention software of the aircraft, which kept pushing the nose of the aircraft down. Boeing was alleged to have hastily developed the 737 MAX...Starting at €8.20
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Noora Health: An Innovative Human-Centred Health Care Design - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20M089-EStrategyTeaching note for product 9B20M089.Starting at €0.00
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Goya Foods, Inc.: Boycott or Buycott Due to the CEO's Political Stance - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B20A081-EMarketingTeaching note for product 9B20A081.Starting at €0.00
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Kanopy LLC: Growth Challenges of an Educational Video Streaming Company
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B20A078-EEntrepreneurship, MarketingKanopy LLC (Kanopy) was a video streaming platform that hosted independent and documentary films for educative purposes. Founded in 2008, Kanopy had rapidly expanded to several countries. By 2017, it had more than 3,000 college libraries and several publiStarting at €8.20
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Meta: A New Direction To Leadership - Teaching Note
Saurabh Bhattacharya; Arpita AgnihotriTeaching Note IVEY-W27713-ELeadership and People ManagementTeaching note for product W27712.Starting at €0.00
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Hallmark Cards, Inc.: In Search of Turnaround
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-W29725-EStrategyIn June 2021, the chief executive officer of Hallmark Cards Inc., a leading US greeting cards and gifts company, faced challenges as the digitalization of cards was gaining pace. This growing trend forced the company to overhaul its operations. Although it tried to cope with the changing business environment, the company suffered both in revenue and profit marking. The chief executive officer took efficiency-increasing measures and laid off emplo...Starting at €8.20
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d.light design
Niraj Dawar; Ramasastry ChandrasekharCase IVEY-9B14A023-EEntrepreneurship, Marketing, StrategyIn 2009, a U.S.-based social enterprise, d.light design, launched its innovative brand of solar lamp in India. Although the company has gained market share, the category as a whole is not growing. In 2014, The solar lamp market in India is complex, as a result of being both fragmented and disorganized. The company’s new head of Indian operations faces three dilemmas: How can the company scale up? How can the company improve the productivity of it...Starting at €8.20