Ivey Business School (Canada)
-
BigBasket.com
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B15M010-EStrategyIn India, customers were used to the idea of buying groceries in stores. BigBasket.com, India’s first online grocery retailer, was set to break this mindset. Customers were signing up at an aggressive rate based on word-of-mouth. With a commitment to provide a top-quality product assortment at competitive prices, BigBasket successfully provided last-mile delivery to customers across Bangalore, Hyderabad and Mumbai. While traditional brick and mor...Starting at €8.20
-
The Tata Nano: What Went Wrong
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B15A053-EMarketing, StrategyIn 2009, the Tata Nano entered the Guinness Book of World Records as the lowest priced car in the world. It was predicted that with the Nano, the Indian car market would expand by 65 per cent. But despite the car’s initial popularity, the final demand for it was low. By 2012, the Nano plant was operating at only 25 per cent of its capacity, and by 2014, Nano production was limited to only three days per week. After introducing the Nano Twist and ...Starting at €8.20
-
Stockbay Partners: Proactive Flexible Work and Talent Retention
Riya Vinayak; Jyotsna BhatnagarCase IVEY-9B16C031-EEntrepreneurship, Leadership and People Management, StrategyAn entrepreneur faced a dilemma regarding the flexible work policy in his start-up consulting firm. The leader of the firm struggled with the complications that arose after the implementation of flexible working arrangements, and the various situations caused him to rethink the concept of trying to help his employees to manage their own work–life balance. Since flexible working hours were granted on a role-by-role basis, a perception of unfairnes...Starting at €8.20
-
The Indian Greenpreneur: Management of Frenemy Talent and Coopetition
Jyotsna Bhatnagar; Neha Paliwal Sharma; Nakul GuptaCase IVEY-9B13C028-EEntrepreneurship, Leadership and People Management, StrategyDuring the 2013 Indian festival of colours, a young green entrepreneur and owner of Green Horizon Consulting (GHC) faced a plethora of business growth challenges. His former employee, who had quit GHC a while back to work for a major rival, wanted to return. However, the entrepreneur could not figure it out — would rehiring an ex-employee be a sound business decision? Should he take a risk and give the former employee another chance? If he did, h...Starting at €8.20
-
Internationalization of Logset Oy
Bonita Russell; Cory IsaacsCase IVEY-9B17M175-EStrategyLogset Oy (Logset) was a privately held, specialized forest-machine manufacturing firm in Koivulahti, Finland. The firm had a strong presence in Europe but not in North America. Canada, with 42 per cent of its land mass covered by forest, was an appealing market, although 15 years of effort had not resulted in any appreciable increase in sales there. Logset had a strong dealer network in Ontario and Quebec. However, efforts to recruit a dealer fo...Starting at €8.20
-
Cyberpreneur's Wake-up Call: Cyber Security and Millennial Talent Crises
Nakul Gupta; Arjun Bhatnagar; Jyotsna BhatnagarCase IVEY-9B13E029-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyIt was summer of 2013, and the news of cyber-attacks and information security breaches was on the rise in India, as it was worldwide. Incidents such as the Axis bank’s cyber-crime incident and the news of the American National Security Agency’s global e-surveillance were creating consternation and dilemmas in the minds of information security consultants. One such consultant owned and operated an information security company, Percept Softech, a L...Starting at €8.20
-
Indigo Airlines
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M033-EStrategyThe case focuses on the profitability of the Indian aviation industry and explains how Indigo Airlines, a new entrant in the Indian aviation space, registered profits within three years of its inception while its competitors continued to struggle with losses. The case demonstrates how a firm incorporating innovative business practices can not only survive but also earn abnormal profits. The strategies adopted by Indigo Airlines to reduce its oper...Starting at €8.20
-
India Post
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B13M119-EStrategyThe advent of the world wide web and the entry of private players in India’s post-liberalization era resulted in India Post losing a substantial volume of its business to e-mails, faxes, short-message services and private-courier-service providers. Additionally, government policies regarding India Post had long remained unchanged. As a consequence, India Post was caught up in a vicious cycle of decreasing mail traffic, low levels of technology in...Starting at €8.20
-
Nike: Ethics Versus Reputation in the #MeToo Era
Arpita Agnihotri; Saurabh BhattacharyaCase IVEY-9B18C040-ELeadership and People ManagementIn March 2018, a report on workplace harassment issues was brought to the chief executive officer of Nike Inc. (Nike), Mark Parker. The report was a result of a covert survey conducted by the female employees at Nike headquarters in Beaverton, Oregon, after the company’s human resources (HR) department failed to respond to the women's repeated complaints. Soon, several senior executives left Nike. Although Parker took several steps to strengthen ...Starting at €8.20
-
Nike: Ethics Versus Reputation in the #MeToo Era - Teaching Note
Arpita Agnihotri; Saurabh BhattacharyaTeaching Note IVEY-8B18C040-ELeadership and People ManagementTeaching note for product 9B18C040.Starting at €0.00